AWS Startups Blog
Author: Matthew Meckes
Matthew is a Senior Serverless Specialist at AWS. He leads the go to market (GTM) strategy for the serverless business in the UK and Ireland. Matthew helps customers architect and execute serverless solutions at scale. He also works with customers to identify common challenges and solutions in order to inform the serverless product roadmap.
Scale your startup with Serverless on AWS
By using Serverless on AWS to scale their infrastructure, the cinch team was able to focus their cognitive load on improving the platform, quickly release new features, and re-build existing ones based on real world customer insight. With their new architecture, cinch was able to pivot their business to the new model in 6 months, increase traffic by 2.5x (6,000 to 16,000 requests per minute), and reduce latency. They went from hundreds of cars sold within days, and grew by a factor of 100x within a few weeks.