AWS Startups Blog
Tag: AWS Web Summit
Web Summit 2019: Rohit Prasad on “Evolution from keyword searches to AI-enabled conversations”
“Alexa revolutionized daily convenience as we know it,” explained Rohit Prasad, VP & Head Scientist for Amazon Alexa, Nov. 5 at the Web Summit conference in Lisbon, Portugal. “The cognitive load shifted from customers to AI. You talk, Alexa answers back.”
Three Key Tactics for Marketing to Developers
If you ask a developer what they think of marketing, it’s unlikely you’ll get a very positive response. Why? For the most part, they’re tired of marketers telling them how awesome a product is. They have a healthy skepticism, in that they just don’t believe the messaging. But what if your target market is developers? How do you attract them to—and keep them using—your platform?