AWS Startups Blog

Tag: MarTech

latana improves brand tracking with statistics

Brand Tracking with Bayesian Statistics and AWS Batch

Brand tracking startup Latana’s Senior Data Scientist Corrie Bartelheimer outlines how mathematical models and probability theory, specifically Bayesian methods, address some of the big problems in brand marketing and how AWS Batch, together with Metaflow, solves many of the technical issues that used to be major obstacles to using Bayesian methods at scale.

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