This Guidance shows how to use generative AI to derive contextual insights from multimedia assets and identify relevant audience segments for targeted advertising placements. By analyzing video, audio, and text, you can identify the most relevant audience segments and deliver personalized advertising experiences. Moreover, the use of multimodal large language models (LLMs) facilitates the extraction of insights from both visual and transcript components so you can align your media with the right advertising opportunities and monetize content more effectively.