Contentful Uses Amazon Bedrock to Redefine Content Experiences

Contentful uses Amazon Web Services (AWS) generative artificial intelligence (AI) capabilities in Amazon Bedrock to deliver the flexibility its diverse client base demands. The company’s in-platform AI features change the way personalized content is created, making it easy for customers, including numerous Fortune 500 organizations, to hit the right tone for their target audiences. Here, senior director of software engineering Jigyasa Mathur talks about how AWS is helping Contentful redefine the process of content personalization and make its platform accessible to both technical and non-technical users.