AWS Elemental Inference
AI-powered vertical video in real time—fully managed and at scale
Reach new audiences on any screen
AWS Elemental Inference transforms how broadcasters, streamers, and video content owners reach audiences across every screen. This fully managed AI service automatically converts single broadcasts into vertical content for any format—from traditional broadcast to mobile-first social platforms—without requiring AI expertise, dedicated production teams, or infrastructure management. Built into AWS Elemental, Elemental Inference delivers AI capabilities through familiar interfaces trusted by the world’s largest media companies, with consumption-based pricing that scales with your business.
Benefits
Intelligent broadcast-quality production for vertical video
Process video once, optimize everywhere
In beta testing, large media companies achieved 34% or more savings on AI-powered live video workflows compared to using multiple point solutions. Using separate tools for vertical video cropping, clip generation, and subtitles results in processing the same video multiple times—multiplying costs. AWS Elemental Inference processes video once and applies AI features simultaneously, reducing costs while transforming broadcasts into content for any format.
AI applied in parallel with live video
Post-processing AI tools analyze content after encoding is complete, requiring separate infrastructure and adding delays. Elemental Inference applies AI as video is being encoded—enabling real-time distribution and live subtitles to mobile and social apps (Instagram, Snapchat, TikTok, YouTube) in seconds rather than hours, so broadcasters can capitalize on viral moments during live events.
Scale live video distribution with broadcast quality standards
6-10 second latency enables broadcasters to deliver social and mobile-ready streams with subtitles for live sports, news, and entertainment while maintaining broadcast quality—eliminating the previous need to choose between quality and AI capabilities.
Focus on content creation while AWS manages the AI
Evaluating, selecting, deploying, and maintaining foundation models is time consuming and can pull resources away from content creation. Elemental Inference consistently evaluates, updates, and swaps models with the latest innovations, giving you the freedom to focus on content innovation rather than AI infrastructure management.
Agentic AI that works for you—so you don't have to
Elemental Inference analyzes video and automatically applies AI capabilities with agentic AI application, with no human-in-the-loop prompting required. While you focus on quality video production, Elemental Inference autonomously optimizes video to create personalized content experiences for your audiences.
Easily deploy through AWS Elemental
Adopting AI typically requires separate tools, new infrastructure, and architectural changes that disrupt production workflows. Elemental Inference integrates through simple API calls or console configurations within Elemental MediaLive and MediaConvert, applying AI using the Elemental services you already trust. This helps you enhance existing workflows in days without rearchitecting production systems.
Use cases
From live to viral. Get instant vertical video and highlights without the work.
Automated distribution
Create main broadcasts—live and video on demand (VOD)—while simultaneously generating vertical video versions for any format for distribution to social and mobile applications during encoding with AI.
Optimize for vertical format without the hassle
Apply vertical video to standard, landscape broadcasts and streams without any reprocessing.
Identify live key moments for near-instant social distribution
Automatically surface key content moments from live soccer and basketball matches and enable rapid creation of precisely targeted content clips with minimal operational overhead using AI-based clip generation.
Capabilities designed to reach audiences at scale
Vertical Video Creation
Automatically transform live and on-demand video into vertical formats. AI-powered cropping analyzes each frame to identify subjects, track movement, and intelligently reframe landscape video into vertical formats—keeping athletes centered during plays, speakers in frame during interviews, and key action visible regardless of aspect ratio.
Clip Generation with Advanced Metadata Analysis
Automatically detect and extract highlight-worthy moments to clip from live and VOD content. Advanced metadata analysis identifies game—from soccer and basketball matches today—analyzing visual cues, audio patterns, and contextual signals to pinpoint what matters most.
Smart Subtitles
Generate same-language subtitles from live and on-demand audio output as Timed Text Markup Language (TTML). Transcription supports six languages at launch, including English, French, German, Italian, Portuguese, and Spanish. The capability is made for broadcast environments, accommodating for fast-paced commentary, overlapping dialogue, and varying accents. Meet accessibility needs without relying on third-party captioning services or manual transcription workflows. Note, enabling subtitles on a feed counts as one feature use and includes one subtitle language.
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