AWS Elemental Inference FAQs

AWS Elemental Inference is a fully managed AI service that automatically transforms live and on-demand broadcasts into vertical video content optimized for any format. By applying AI in parallel with encoding rather than post-processing, the service helps broadcasters to capture viral moments in real time with 6–10 second latency.

Currently, Elemental Inference has two AI capabilities:

• Vertical Video Creation – AI-powered cropping intelligently transforms landscape broadcasts into vertical formats for Instagram Reels, TikTok, and YouTube Shorts.
• Highlight Clip Generation with Advanced Metadata Analysis – Automatically detects and extracts highlight-worthy moments from live content for real-time social distribution.

Elemental Inference integrates with Elemental MediaLive and through simple API calls or console configurations. As video is being encoded, the service applies AI capabilities in parallel—analyzing frames, identifying subjects, tracking movement, and generating vertical video or highlight clips with 6–10 second latency.

Elemental Inference is designed for any customer with a video workload—from broadcasters, streamers, and video content owners across the Media and Entertainment industry (including social media platforms, sports broadcasters, and traditional broadcast networks) to enterprise and adtech customers across any industry.

Yes. Elemental Inference works with both live broadcasts and on-demand video content, automatically transforming landscape video into vertical formats and generating highlight clips for any content type.

Other companies’ video AI services apply each feature individually, offer point solutions, and are mostly focused on video-on-demand applications—adding latency and complexity. Elemental Inference applies all capabilities simultaneously in parallel with video encoding, saving time and costs and maximizing potential for audience reach.

No. Elemental Inference is designed as an agentic AI application that requires no human intervention, prompting, or AI expertise. The service automatically analyzes video and applies AI optimizations while you focus on content creation.

The service uses video-optimized foundation models including YOLO, SAM, CLIP, and ViT types (note, these model types change weekly). These models are fully managed by AWS—automatically evaluated and updated as part of the service, eliminating the need for customers to manage AI infrastructure.

Elemental Inference uses consumption-based pricing—you pay only for the features you use and the video you process, with no upfront costs or commitments. The more features you enable, the more cost-efficient the service becomes because video is processed once and multiple AI features are applied simultaneously.

Elemental Inference is currently available in 4 AWS Regions. Check the AWS Regional Services List for the most current availability information.

Elemental Inference automatically detect and extract highlight-worthy moments to clip from live soccer and basketball matches today.