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Deutsche Fußball Liga Speeds Generative AI Adoption Supported by AWS

Overview

For Deutsche Fußball Liga (DFL), as for fans across the world, soccer is about more than 90 minutes of play. It’s about passion. And emotion. And, increasingly, data. The company extended its collaboration with Amazon Web Services (AWS)—its Official Technology Provider since 2020—to harness the power of data and generative artificial intelligence (AI) for the business and the Bundesliga soccer leagues that it runs. With support from AWS AI experts, DFL is identifying game-changing solutions, helping it cut costs, gain greater insight, and enhance experiences for fans.

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The most exciting thing [about] working with AWS is working with great people and having a broad portfolio of services.

Christian Bonzelet

AWS Solutions Architect, DFL Digital Sports GmbH

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