AWS Innovate: Migrate and Modernize

Since 2008, businesses have trusted AWS to run their Microsoft workloads, making AWS the most experienced and proven cloud provider for Windows Server, SQL Server, and .NET applications. Organizations choose AWS for higher performance and reliability, enhanced security and identity services, broad migration support, flexible licensing options, and the lowest total cost of ownership.In this session, we’ll explore why hundreds of thousands of customers run Microsoft applications on AWS and how you can migrate with confidence and modernize for the future. We’ll also highlight how AWS supports everything you need to run, scale, and modernize Windows-based applications, helping you reduce costs, increase agility, and drive innovation.

SQL Server workloads need scalability and high availability—but running them on-premises can hinder performance and limit business innovation. AWS provides a flexible, cost-effective, and high-performing platform to migrate and modernize SQL Server while improving resilience and reducing operational overhead.In this session, we’ll explore three proven pathways for SQL Server on AWS. Some organizations choose to lift and shift their workloads to SQL Server on Amazon EC2, gaining full control while benefiting from AWS infrastructure. Others move to managed services like Amazon RDS or Amazon RDS Custom, offloading database administration to improve efficiency and scalability. Businesses looking to fully modernize can transition to Amazon Aurora or AWS purpose-built databases, unlocking even greater performance and cost savings. Join us to learn best practices, licensing considerations, and migration strategies to unlock the full potential of your SQL Server workloads on AWS.

Generative AI is transforming how organizations modernize .NET applications, making the process faster and more cost-effective. With AWS Transform, businesses can port Windows-based .NET Framework applications to cross-platform .NET up to four times faster while achieving up to 40% savings in licensing costs. By automating tedious manual porting tasks, AWS Transform helps businesses accelerate modernization, reduce technical debt, and free up developer resources to focus on innovation. Its agentic AI-powered capabilities simplify the transformation process, enabling organizations to migrate at scale with greater efficiency and confidence while maintaining compliance. Join us to discover how agentic AI-powered modernization reduces costs, increases agility, and helps you build future-ready .NET applications on AWS.

Windows Server is critical for many enterprises, but managing it on-premises comes with rising costs, operational complexity, and looming End of Support (EOS) challenges. Running outdated versions can increase security risks and compliance concerns. In this session, we’ll explore how AWS provides a secure, scalable, and cost-efficient platform for Windows Server, helping you extend support, reduce technical debt, and modernize with ease. Learn how to optimize licensing, enhance security, and take advantage of modernization pathways like Windows containers and serverless compute. Whether you're migrating as-is or looking to modernize, we’ll provide best practices to future-proof your Windows workloads.

Ready to migrate or modernize Microsoft workloads on AWS? This session will equip you with the tools, programs, and best practices to successfully migrate and modernize Microsoft workloads on AWS. We’ll discuss AWS migration acceleration programs, funding opportunities, and hands-on resources to help you build a strong business case. Hear from experts and customers who’ve made the journey, and leave with a clear roadmap to get started.

Discover how AWS provides VMware customers with the most choice and flexibility for cloud migration and modernization. Explore comprehensive AWS pathways and learn about the latest service innovations, and migration tools. We’ll guide you in navigating the different cloud approaches tailored to your unique workload requirements. This session serves as your strategic point for building a robust cloud architecture to meet your goals across time, talent, and costs.

AI-driven migrations are here! Learn how AWS Transform accelerates VMware workload migrations while enabling architectural modernization. We'll cover best practices, automation capabilities, and provide practical guidance in moving workloads seamlessly to Amazon EC2 with help from agentic AI. Whether you’re a beginner or experienced in migrations, this session will provide valuable guidance to accelerate your transition from VMware to AWS. We will also showcase a live demo of the solution.

Join us to understand the path from traditional VMware infrastructure to modern containerized applications on AWS. This session will showcase proven strategies and real-world patterns for transforming your virtualized workloads into scalable, cost-effective container deployments using AWS's comprehensive container services including Amazon ECS and EKS.

Legacy systems, complex architectures, and existing investments create a complex migration landscape for many IT teams. Amazon EVS provides a seamless and accelerated pathway to migrate and operate VMware workloads on AWS. Discover how you can meet your cloud migration goals and build your virtualization stack in the cloud to your exact specifications, without extensive replatforming or refactoring. Learn how you can unlock choice with the ability to self-manage or work with AWS partners to build, manage, and operate your EVS environment. Join us for a live demonstration showcasing how to rapidly set up a ready-to-use VCF environment and integrate including external storage solutions with Amazon FSx for NetApp ONTAP.

Maximize your cloud transformation as you minimize your costs. Explore how AWS migration programs can simplify and accelerate your VMware to AWS transition. Learn about our assessments, incentive programs, dedicated training, and partner tooling to help you accelerate VMware migrations while reducing costs and risks. Discover what programs to leverage at every stage of your cloud journey from evaluation, planning and execution, to modernization.

Discover how Amazon’s innovation principles, like working backwards and two-way door thinking, can enhance your transformation with SAP solutions. Learn how to leverage Amazon's resources—including its customer base and fulfillment network—to revolutionize your SAP software processes with programs like Buy with Prime and Multi-Channel Fulfillment. 

Join us as we explore proven approaches to accelerate your move to cloud ERP. In this session, we will share often-overlooked architectural practices that can help you maximize the performance, reliability, and extensibility of your SAP environment, including RISE with SAP. Learn best practices for networking, high availability, disaster recovery, immutable backups, and connecting to adjacent SAP systems.

Leading enterprises are leveraging SAP and non-SAP data to unlock business insights, improve real-time visibility, and drive better business decisions. Learn how to use AWS capabilities along with SAP Business Data cloud to create a unified data strategy for informed decision-making. We’ll also share how to use generative AI-based queries in Amazon Q in QuickSight to develop dashboards and provide on-demand visibility into key performance measures.

Looking to reimagine your SAP business processes with generative AI, but don't know where to begin? Join us as we share some of the most promising areas to apply generative AI in your SAP landscape to create new experiences, boost productivity, extract insights, and/or transform code. We’ll talk about how you can leverage Amazon Bedrock and Amazon Q, share proven architectures for integrating generative AI into SAP workflows, and explore new options for accessing Amazon Bedrock models within SAP's generative AI hub.

Leading organizations are using RISE with SAP, purpose-built AWS services, and Amazon’s extensive service portfolio to transform their operations. In this session, discover how you can leverage Pan-Amazon services like Amazon Business, BusinessPrime, Amazon multichannel fulfillment etc—to extend your SAP environment and help optimize procurement, supply chain, storage, and fulfillment. Also learn how you can use 200+ AWS services—including generative AI, IoT, and analytics to optimize productivity and quality.

In today's rapidly evolving financial services landscape, particularly in the Asia Pacific and Japan (APJ) region, organizations face increasing pressure to modernize their legacy systems while maintaining regulatory compliance and operational resilience. This session explores comprehensive strategies for financial institutions undertaking their cloud migration and modernization journey, especially for mission-critical applications like core banking, payments, and core insurance systems.

Many financial institutions are still relying on legacy on-prem infrastructure for running mission critical applications that process and store billions of simple calculations and transactions in real time. A large segment of this legacy infra runs on mainframes or oracle-based environment. However, the technology landscape of today requires more flexibility and agility at a lower cost than what legacy stack can provide. As a result, financial institutions across all market segments are modernizing their legacy environment with AWS to reduce costs and carbon emissions, increase agility, improve resilience, retire technical debt, and accelerate innovation.

The part 1 of the session will cover the key challenges underpinning the legacy infrastructure and common FSI workloads fit for Modernization.

Many financial institutions are still relying on legacy on-prem infrastructure for running mission critical applications that process and store billions of simple calculations and transactions in real time. A large segment of this legacy infra runs on mainframes or oracle-based environment. However, the technology landscape of today requires more flexibility and agility at a lower cost than what legacy stack can provide. As a result, financial institutions across all market segments are modernizing their legacy environment with AWS to reduce costs and carbon emissions, increase agility, improve resilience, retire technical debt, and accelerate innovation.

Part 2 of the session will cover key pathways to modernize, successful customer case studies and benefits delivered.

AWS understands the unique security, regulatory, and compliance obligations financial services institutions face on a global scale. Learn about how AWS enables our customers to build secure and compliant workloads through purpose-built services, comprehensive security controls, and regulatory frameworks. Discover how financial institutions can leverage AWS's robust security features, automated compliance tools, and industry-specific certifications to meet stringent regulatory requirements while maintaining operational efficiency.

Ready to begin your cloud migration journey but unsure where to start? This practical, hands-on session equips you with the concrete tools, resources, and methodologies needed to initiate your AWS migration with confidence. We'll walk through AWS's proven migration framework, demonstrating essential tools like AWS Migration Hub, AWS Application Discovery Service, and AWS Migration Evaluator that help streamline your migration planning.

AWS Innovate is a free online conference designed to inspire and educate customers on maximizing innovation through AWS’s cloud infrastructure. Once you register for the event, you’ll receive an email with detailed instructions on how to access the conference platform.

You will create a username and password to complete your registration and access the event on live day. If you have any questions, contact us at aws-apj-marketing@amazon.com.

After completing the online registration process, you will receive a confirmation email.

If you have questions that have not been answered in the FAQs above, please email us at aws-apj-marketing@amazon.com.

Yes, all sessions will be available on-demand immediately after the event ends. However, please be aware that AWS Innovate content is protected by copyright law. Recording sessions or sharing them on platforms like YouTube or other media without AWS's explicit permission is strictly prohibited.