Customer Showcase
Real customers, real implementations, and the results to prove it
Meet the people behind the results
The Customer Showcase is a hands-on space where leading organizations show how they’re shaping the future of their industries. It’s built on real implementations and measurable results. You’ll learn side by side with industry peers and technical architects who face the same challenges you do. See how solutions were built, talk with the people who built them, and leave with practical lessons you can use right away, including what to avoid.
The wins, the pivots, and the lessons in between
The Customer Showcase’s three zones each bring together customers who faced similar challenges and solved them in different ways, so you can compare approaches and find the stories closest to your own. Hear how each team tested ideas, changed course and kept building, then take the lessons that fit your plans.
Creating impact
Great experiences start with a single interaction. Here, organizations show how they reimagined theirs and what changed for the people they serve. Explore each one in person with the teams behind them.
Featured customers:
- Amazon: Launch it, shop it, ship it. See Amazon agentic commerce in action.
- Disney: The characters don’t just perform. They notice you.
- DoorDash: The smartest path from order to doorstep, decided in a tenth of a second.
- NFL: Fans have always had opinions. Now they have the evidence.
- Volkswagen: Connected ownership that goes beyond the drive.
Building intelligence
Here, AI and data power every leap in speed, cost, accuracy, or scale. Walk through each build in architecture diagrams and live data flows, and ask the experts about the choices behind it. Decide which patterns belong in what your team builds next.
Featured customers:
- Bayer: Getting better crops to farmers, faster.
- F1: Faster answers when every second counts.
- Heidi Health: Heidi helps move the work forward. The clinician stays in control.
- Therabody: Find the right product. Then get the most out of it.
Scaling Transformation
Scale changes everything, from budgets to timelines to how teams work together. Meet the leaders who took their ideas companywide and test your own plans against what they learned.
Featured Customers:
- Amazon: Explore the agents in residence across Amazon.
- Dedalus: Follow the patient. Connect the care.
- NBA: One game. A personalized performance story.
- PGA Tour® : Great coverage, no longer limited to the top of the leaderboard.
- Roblox: The world needs more play. Everyone can help shape it.
Showcase Theater
Where re:Invent steps into the conversations shaping technology. Over four days, open source icons, researchers, and cultural commentators debate frontier AI, robotics, quantum, privacy, and more. Expect candid interviews, unexpected pairings, and honest talk about what AI delivers today.
