- AWS Summit
- London
- Startup Zone
AWS Startup Zone
Expert guidance, founder insights & solutions tailored to every stage of your journey
Welcome to the AWS Startup Zone
Building something new takes nerve. The nerve to question everything, rewrite the rules, and chase better answers, relentlessly. At the AWS Startup Zone, connect with the resources, expertise, and community you need to turn your boldest vision into reality.
From validating your first idea to scaling to millions of users, find everything you need in one place: expert guidance from AWS specialists, inspiring sessions from founders who've navigated your exact challenges, and hands-on demos of solutions built for startups like yours.
Three Ways to Accelerate Your Startup
Ask a Startup Expert Bar
Connect with AWS startup specialists for personalised guidance on technical architecture, go-to-market strategy or navigating AWS services. Get advice tailored to your stage and challenges to help you move faster and build smarter.
Theatre Sessions
Join curated sessions led by AWS experts, founders and builders covering the latest in AI/ML implementation, scaling infrastructure, fundraising strategies and technical best practices.
Customer Demos
Explore live demos from startups building on AWS, then connect with founders to discuss their architecture and lessons learned.
Get Startup Advice & Support:
Get unstuck, fast. Our startup experts provide one-on-one guidance on:
- Technical Architecture: Design scalable, cost-effective infrastructure that grows with you
- AWS Activate: Learn how to access up to $200,000 in credits and exclusive startup benefits
- AI/ML Strategy: Navigate foundation models, choose the right tools, and optimize inference costs
- Go-to-Market: Connect with AWS Partner Network resources and marketplace opportunities
- Security & Compliance: Build enterprise-grade security from day one to accelerate sales cycles.
- No appointment needed—just drop by and start the conversation that moves your startup forward.
Startup Theatre Agenda
11:20am-11:50am
Panel: Building AI-Native Startups: From Prototype to Production
12:00pm-12:30pm
Metaflow on AWS: A toolkit from TEM Energy for ML Engineering at Scale
12:40pm- 1:10pm
AI-Powered Log Parsing: Transforming Observability with AWS Bedrock
1:05pm-1:30pm
The PLG Playbook: From Free Users to Enterprise Revenue in the AI Age
1:40pm- 2:10pm
Bridging agents from POC to production with Amazon Bedrock AgentCore
2:20pm- 2:45pm
Build a Production-Ready AI Agent with Amazon Bedrock AgentCore
2:55pm - 3:20pm
Fireside chat: Agentic coding: spec-driven development with Kiro
3:30pm- 3:55pm
Signal-to-noise in enterprise AI: why context scoping matters
4:05pm- 4:30pm
Red Team vs Blue Team - Securing AI Agents
4:40pm- 5:20pm
The AI Investment Thesis: Where Smart Money Is Going in 2026
Join us at AWS Summit London
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