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Partner Summit

5 May 2025 | 12:00 – 17:30 CEST | Vienna House Easy Katowice, Poland

Location

Vienna House Easy Katowice, Poland

Date

5 May 2025 | 12:00 – 17:30 CEST

Take part in AWS Partner Summit Poland

At AWS Partner Summit Poland, you will unlock cloud-powered innovations that can rapidly scale business growth. Join global and local leaders from AWS, industry partners, and the AWS Partner Network (APN) team as we explore how to drive more impactful engagements using AWS.

The agenda will include keynotes, partner panels, breakout sessions, and more. Meet with AWS experts and peers, make new connections within your partner community, and learn how to get the most from AWS Partner Programs.

If you have any questions, or need assistance with accessibility services, please contact us at aws-emea-partnerevents@amazon.com.

Event highlights

Maximize the value of AWS

Learn new skills from AWS experts to modernize your offerings. Build joint solutions with AWS to create the most impactful outcomes for customers.

Advance your AWS Partner journey

Gain knowledge on build, market, sell, and grow pillars to help achieve business outcomes.

Jump-start your learning

Through training and certification, build AWS skills to help you successfully meet customer needs. Expand your mindset and unlock cloud-powered innovations to rapidly scale business growth.

Get inspired

Empower your business with new knowledge—drive more impactful, business-focused engagements for your customers using AWS.

Networking

Meet with our teams, create new connections, and build on existing relationships with your daily contacts at AWS.

Agenda

12:00 – 13:00
Registration

13:00 – 14:00
Keynote

Speakers:

  • Chris Keller, Director, GM Europe Central, AWS

  • Guiliano Serventi, Director, Partner Core, EMEA, AWS

  • Richard Sappe, Head of Partner Management, Germany and Europe Central, AWS

14:00 – 14:30
Sales panel

Speakers:

  • Neil Brownlie, Partner Sales Leader, Alps/CEE, AWS

  • Andrzej Horawa, Country Manager Poland, AWS

  • Alberto Menegazzi, Head of SMB EUC, AWS

  • Tomek Olejnik, General Manager Public Sector, CEE, AWS

14:30 – 14:50
Break

15:00 – 15:30
Breakout session 1

TRACK 1 - BUILD & MARKET | AWS for SAP: The time is now, accelerate your Customers' SAP cloud transformation

Join us to discover how AWS can accelerate your success as a SAP partner. With 17 years of SAP cloud experience, AWS is the proven platform for running and innovating with any SAP workload. In this session, you'll learn:

  • Proven methodologies to identify, assess, and execute successful SAP migrations to AWS
  • How to leverage AWS migration funding programs to drive customer adoption
  • Fast-track onboarding processes for RISE with SAP partners
  • Strategies to generate new revenue streams by combining SAP with AWS innovations in AI, IoT, ML, and Analytics

Whether you're starting your AWS-SAP partnership journey or looking to expand your existing practice, this session provides the essential knowledge to accelerate your customers' SAP transformation on AWS.

Speaker:

  • Aimen Dridi, Senior Specialist Sales SAP, CEE, AWS

TRACK 2 - SELL & GROW | Maximizing Growth Through Distribution - Your Gateway to Enhanced Skills, AWS Connections, and Revenue Generation

Learn how AWS Distributors can help other AWS Partners upskill their internal resources while building out their AWS practices and to to increase profitability via re-selling or other incentives. Join us to hear real stories how TD Synnex and Ingram Micro helped to their Partners to grow their customers.

Speaker:

  • Rado Kohut, Senior Partner Development Manager, AWS

15:30 – 15:35
Break

15:35 – 16:05
Breakout session 2

TRACK 1 - BUILD & MARKET | Capitalizing on the market opportunity for migration and modernizations

Migration and modernization are no longer just IT priorities, but growth engines driving business outcomes. With public cloud spend forecasted to reach $1.35 trillion by 2027, learn how to capitalize on the momentum. Discover how to build repeatable business engines using the Migration Acceleration Program (MAP), Optimization and Licensing Assessment (OLA), and automation. Master co-selling flywheel with AWS and aligned go-to-market strategies. Whether starting or scaling your partner journey, gain insights to shorten sales cycles and convert assessments into high-impact migrations.

Speaker:

  • Anna Opas, PMP Lead Germany, Europe Central, AWS

TRACK 2 - SELL & GROW | Accelerating Partner GTM with AWS

Get up to speed on partner training, certification requirements, and the newest marketing programs available to help grow your business. In this session, you'll learn about upcoming certifications, available training resources, and discover the latest marketing tools and co-marketing opportunities to drive customer engagement and increase revenue.

Speaker:

  • Julia Mazuryka, PEM Lead - DE, Alps & Central, AWS and Lisa MacDonald, Head of Industry and PS Partner Marketing, AWS

16:05 – 16:10
Break
 
16:10 – 16:40
Breakout session 3
 
TRACK 1 - BUILD & MARKET | GenAI Storytelling: From 'What If?' to 'Let's Do It
 
Join us for an engaging session where we'll unlock the secrets of effectively communicating GenAI's potential to different business segments. Learn how to transform technical capabilities into compelling business narratives that resonate with specific industries and decision-makers. We'll share proven talking points, real-world examples, and practical frameworks that will help you inspire and guide your clients through their AI journey.

This session will cover:
  1. Crafting segment-specific value propositions
  2. Key conversation starters for different business stakeholders
  3. Common challenges and how to address them
  4. Practical tips for building trust and credibility
Speaker:
Kacper Dabrowski, Sr Mgr, Solutions Architecture, Europe Central, AWS
 
TRACK 2 - SELL & GROW | Delivering Results as a Channel Partner with AWS Marketplace
 
A comprehensive session on maximizing value through AWS Marketplace channel partnerships. Learn how to streamline software procurement, leverage Channel Partner Private Offers (CPPO), and scale your business using AWS Marketplace. Featuring real-world insights on achieving 234% ROI and reducing sales cycles by 50%. Discover best practices, support resources, and how to tap into a marketplace with over 20,000 transactable listings across 70+ categories. Perfect for partners looking to accelerate their AWS Marketplace journey and drive customer success.
 
Speaker:
Daryna Brazhnyk, Senior Partner Sales Manager, AWS and Stefan van Randenborgh, DACH MP Specialist, AWS
 
16:40 – 17:40
Networking

Sponsors

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