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Propulse Lab Accelerates Customer Growth Using AWS and Generative AI

Propulse Lab

Propulse Lab’s email marketing platform helps entrepreneurs and startups boost their revenues by better managing their subscription systems. Its mission-critical applications run on Amazon Web Services (AWS), and it uses generative artificial intelligence (AI) technology Amazon Bedrock to access large language models (LLMs) that fit its use cases. Here, CEO Alienor Carre-David and CTO Jeremy Legrand talk about innovation and competitive advantage in the AWS Cloud, and how the company can optimize customer services without losing the human touch.

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The AWS generative AI strategy was the complete solution for us and the most convincing solution on the market. Thanks to Amazon Bedrock, it’s very easy to test different LLMs and identify the best solutions for our needs.

Jeremy Legrand

Chief Technology Officer, Propulse Lab

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