Generative AI Customer Stories

Explore how customers are unlocking value with generative AI on AWS

Innovating with generative AI across industries

From finance to travel to software and internet, customers are enhancing employee productivity, transforming customer experiences, and optimizing business processes with generative AI. Watch to see how Adobe launched the Firefly family of generative AI models—including models that generate high-quality imagery, graphics, illustrations, designs, layouts, documents, marketing assets—in just 9 months. 

Discover other generative AI stories that inspire

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  • Retail

    Tapestry Collects Feedback from…

    Global
    Learn how fashion retailer Tapestry built a foundation for generative AI development using Amazon Bedrock.
    2025
  • Software & Internet

    Smokeball Boosts Revenue Potential for…

    Australia
    Learn how the Sydney-based legal management software firm is driving profitability and enhancing efficiency for small and medium-sized law firms through AI technology on AWS.
    2025
  • Financial Services

    ElysianNxt Uses Generative AI and AWS…

    Belgium
    ElysianNxt built a risk management solution using Amazon EKS, Amazon Bedrock, and other AWS services to help its customers meet regulatory requirements and reduce risk analysis times from overnight to a matter of minutes.
    2024
  • Financial Services

    How Amazon Finance Automation built a…

    United States
    Amazon Finance Automation developed a large language model (LLM)-based question-answer chat assistant on Amazon Bedrock. This solution empowers analysts to rapidly retrieve answers to customer queries, generating prompt responses within the same communication thread.
    2024
  • Retail

    How Rufus, Amazon’s AI-powered shopping…

    United States
    Whether you’re searching for the perfect gift, hosting your whole family, or crafting with kids this holiday season, Rufus, Amazon’s generative AI-powered shopping assistant, is here to help
    2024
  • Media & Entertainment

    Powering Dynamic Digital Publishing…

    United States
    Facing time-intensive workflows, GTxcel wanted a quicker way to turn complex documents into dynamic digital content. Using AI, they have accelerated processing by 50 percent.
    2024
  • Software & Internet

    WPS Software Accelerates Smart…

    China

    Discover how WPS Software built smart office generative AI features on Amazon Bedrock to transform productivity, launching key innovations swiftly and driving efficiency.

    2024
  • Software & Internet

    Kingdee Develops Generative AI Features…

    China

    Learn how Kingdee deployed generative AI features to improve ERP usability and achieve high query accuracy, driving efficiency and enhancing decision-making.

    2024
  • Telecommunications

    Empowering Employees to Work Strategically…

    Brazil
    BDM has transformed document processing with LOUIS—a bespoke generative AI model. By turning masses of complex data into actionable insights, their customers can save time and work strategically.
    2024
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