Formula 1 Case Study

Formula One Companies (Formula 1) is responsible for the promotion of the FIA Formula One World Championship, a series of auto racing events in 21 countries where professional drivers race single-seat cars on custom tracks or through city courses in pursuit of the World Championship title. Formula 1 racing has more than 500 million global fans and generated $1.8 billion in total revenue in 2017.

To accelerate its cloud transformation, Formula 1 is moving the vast majority of its infrastructure from on-premises data centers to AWS and standardizing on AWS’s machine-learning and data-analytics services. Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services—including Amazon SageMaker, AWS Lambda, AWS's event-driven serverless computing service, and AWS analytics services—to deliver new race metrics that will change the way fans and teams experience racing.

Formula One Companies (Formula 1) is responsible for the promotion of the FIA Formula One World Championship, a series of auto racing events in 21 countries.

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