Scale your startup by listing on AWS Marketplace



AWS Marketplace Startup Program

AWS Marketplace makes it easy for startups to grow at scale by giving you access to millions of AWS customers looking for innovative products from startups like you. We help you get the visibility you need to gain traction in the market, allowing you more time to focus on your core business.

Join the AWS Marketplace Startup Program and get listed quicker through special resources and more.

Startup Program Benefits


Receive dedicated support for listing your solution on AWS Marketplace. Qualified startups receive white-glove assistance from AWS Marketplace Business Development teams plus AWS credits* to support an initial paid listing.

▶ Take advantage of the Management Portal to better build and analyze business, while using features such as Free Trials to drive marketing activities and customer adoption. 

*AWS credits are subject to the AWS Promotional Credit Terms & Conditions.


Be included in joint Go-to-Market opportunities with AWS. From highlighting customer success stories through AWS Marketplace to promoting your solution via our AWS Marketplace solution pages.

▶ Enable faster software evaluation and procurement, flexible buying and automated deployment.
▶ Opportunities to be included in feature launches, targeted landing pages, and content published on AWS startup pages.
▶ Be included in joint Go-to-Market opportunities with AWS and leverage the Seller GTM Academy to market your solution.
▶ Highlight your AWS Marketplace success through APN.


Let AWS Marketplace manage the complexity of billing, payment collection, and financial reporting so you can focus on increasing sales. Individual training provided to qualified startups for custom offer and private offer programs.  

▶ Offer your product to a global customer base.  
▶ AWS Reps receive quota retirement from AWS Marketplace sales.
▶ Purchases in AWS Marketplace qualify against a customer’s Enterprise Discount Program (EDP) commitment.
▶ Become eligible to receive AWS lead and opportunity referrals through the ACE Pipeline Manager.

Qualifications for the AWS Marketplace Startup Program

 Your startup is a registered partner with the  AWS Partner Network (APN).
Your startup has received funding from a venture capital firm, accelerator, incubator, or other startup-enabling organization or you are part of AWS Activate.
You have a market-ready B2B product that is publicly available and production-ready.
Your product must run on AWS.
You have AWS customers actively using your product.  
You have defined customer support process and organization.
You are a business entity organized or incorporated in the United States of America (US), United Kingdom (UK), or a member state of the European Union (EU), Australia (AU), or New Zealand (NZ).

Are you qualified? Fill out this form.

Discover seller success stories

Sumo Logic

Sumo Logic determined that AWS Marketplace opportunities close, on average, 30 percent faster than direct deals. AWS Marketplace streamlines the renewal and upgrade process, which allows Sumo Logic to get approval on additional spend while meeting their customers’ timeline requirements.

"The major benefit we have seen with having our products listed in AWS Marketplace has been the acceleration of procurement timelines for customers. On average, deals in AWS Marketplace close 30 percent faster than direct deals."

Jabari Norton, Vice President Global Partner Sales & Alliances, Sumo Logic


Imperva listed its services in AWS Marketplace to increase visibility to customers in need of security solutions. By listing in AWS Marketplace, Imperva reduced its sales cycle by up to 25 percent, all while being flexible enough to facilitate collaboration with channel partners.

"AWS Marketplace gives our sellers another option to route business through. It provides the flexibility needed to collaborate with our channel partners while substantially reducing time to close deals by 20-25 percent."

Jay Shah, Head of AWS Cloud Alliances, Imperva

Helpshift turned to AWS Marketplace in hopes of closing deals faster and meeting customer demand. AWS Marketplace provides Helpshift with a sales process that reduces procurement times and increases the exposure needed to reach new clients.
"Although we just closed our first deal on AWS Marketplace, the efficiencies gained throughout the sales process indicate that our sales cycle will be reduced by three months."

Sean Vierling, Director of Strategic Partnerships