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- AWS at NAB 2025 Demos
Demo Showcase
Create. Connect. Captivate.
Featured Demos
AWS created demonstrations (demos) for NAB 2025 that form a cohesive narrative around live sports. These demos show real-world applications across four interconnected stories: live cloud production for sports, fan engagement, multi-channel monetization, and radio and podcasts. Additional demos are available that cover post production, AWS Elemental Media Services, AWS for Games, generative AI, and data science and analytics. Each demo includes a description, reference architecture, and video recording. Explore the AWS for M&E demos at NAB 2025 below.
Demo details by area
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These demos show how cloud tools and generative AI can help capture and retain audience attention while providing more interactive and immersive experiences.
AI-powered immersive content creation – Learn more →
Immersive viewing and AI commentary – Learn more →
Interactive Extended Reality – Learn more →
Data-driven alternative programming – Learn more →
Interactive live viewing – Learn more →
Automated highlights, reels creation and discovery – Learn more →
Generative AI enabled conversation with a digital double – Learn more →
See the latest advancements from AWS in cloud-based production, playout, and delivery of live broadcasts and events.
Channel origination, MCR and distribution – Learn more →
AI generated race summaries and highlights – Learn more →
See how tools including Amazon Bedrock, Connect, Personalize, and AWS Clean Rooms enable a deeper understanding of the consumer and their preferences through insights for precise targeting across millions of households and thousands of behavioral attributes.
Ad creative generation & QC – Learn more →
Contextual ad break detection and new ad formats for live sports – Learn more →
Generative AI media planner – Learn more →
Personalized fan experiences using C360 and generative AI – Learn more →
Hyper-personalized virtual ads for live sports – Learn more →
Recognizing the growing interest in podcasts, broadcast radio, and audio-centric video for long-form content, learn about partner solutions, generative AI service capabilities, and other AI/ML tools for the audio industry.
Modernizing radio broadcast operations – Learn more →
Podcast content enrichment – Learn more →
See demos covering both end-to-end content production and individual workflows including ingest, editing, VFX, rendering, color grading, finishing, quality control, delivery, and archive.
Additional demo details by area
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See service specific demos and learn about new capabilities in AWS Elemental Media Services and Amazon CloudFront.
Media Quality-Aware Resiliency (MQAR) for live streaming – Learn more →
See demos covering purpose-built services and pre-built solutions for cloud game development, including Amazon GameLift Streams.
See demos and learn about the latest generative AI technologies from AWS including Amazon Nova, Amazon Q, and Amazon Bedrock. Learn how to extract value from content, personalize viewing experiences, and accelerate production.
See demos of analytics, artificial intelligence (AI), generative AI, and machine learning (ML) services and learn how to extract insights, personalize experiences, and drive actions.
Media2Cloud V5: a different video understanding approach – Learn more →
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