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Automations and integrations
Optimize workflows with cutting-edge automation capabilities for AWS Partner Central and AWS Marketplace
Benefits
Integrate your Partner Central and AWS Marketplace workflows into your native CRM and other tools to boost efficiency. Free up resources to focus on what matters the most to your business.
Automatically manage your AWS workflows end to end. Publish solutions, convert leads to opportunities, discover funding, manage channel relationships, and extend private offers—all fully synced with AWS.
Design your own AWS Marketplace storefronts, provide integrated subscription experiences in your applications, and accelerate onboarding and configuration in customer environments.
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Integration capabilities
Listing workflows
Open allAutomate workflows to create, update, view, list, and sort product listings in AWS Marketplace.
Automate workflows to manage opportunities that are referred to you by AWS sales teams. Learn more
Automate workflows to enable Quick Launch for your SaaS products in AWS Marketplace. Quick Launch simplifies and reduces the time, resources, and steps required to configure, deploy, and launch products. Learn more
Create solution discovery and procurement experiences on your own website, powered by AWS Marketplace. Learn more
Sales workflows
Open allAutomate workflows to create and manage co-selling opportunities and synchronize them between your CRM and AWS Partner Central. An opportunity is a qualified lead with a higher conversion likelihood.. Learn more
Automate workflows to manage opportunities that are referred to you by AWS sales teams. Learn more
Automate workflows to manage opportunity updates throughout the opportunity lifecycle in Partner Central. Learn more
Automate workflows to associate or disassociate opportunities with Partner solutions, AWS Products, and AWS Marketplace offers throughout the opportunity lifecycle. Learn more
Automate workflows to create a private offer in AWS Marketplace. While the product describes what is being sold, the offer describes the terms and rules around how this product can be purchased and consumed. Learn more
Automate workflows to create a Channel Partner Private Offer (CPPO) in AWS Marketplace. A CPPO allows channel partners to resell independent software vendors' (ISVs) products in AWS Marketplace. Learn more
Automates private offer generation for your SaaS products using express private offers. Configure rate cards with pricing and qualification criteria, and enable buyers to receive automated offers for standard deals, while more custom requests are automatically routed to your sales team. Learn more
Notification workflows
Open allAutomate real-time notifications about changes in the status or details of opportunities. These notifications are useful for keeping your systems in sync with Partner Central, ensuring timely responses and updates. Learn more
Automate timely notifications related to your AWS Marketplace products. These notifications can relate to private offers, requests for professional services product, and recurring scan reminders. Learn more
Post-sales workflows
Open allAutomate workflows to manage your agreements in AWS Marketplace, including listing, searching, and filtering agreements. Learn more
Automate workflows to determine the entitlement of a customer to a given product. An entitlement represents capacity in a product owned by the customer. For example, a customer might own some number of users or seats in a SaaS application or some amount of data capacity in a multi-tenant database. Learn more
Automate workflows to submit usage data for your customers for products you sell in AWS Marketplace, where usage is tracked in your systems. Learn more
Using IAM temporary delegation, customers can grant AWS Partners limited, temporary access to configure required AWS services, reducing onboarding friction and accelerating time to value. Learn more
Benefits workflows
Open allAutomate workflows to create and manage benefits applications through APIs. Learn more
Programmatically discover active benefits and how to apply to them in Partner Central. Learn more
Create, update, and add new localized information in your Partner profile through APIs. Learn more
Automate workflows to create and manage Partner connection invitations through APIs. Learn more
Accelerate with integrators
Explore automation solutions from integration Partners.
AI-powered co-sell
Watch this re:Invent 2025 session to learn about new AI-enhanced features and APIs that streamline Partner collaboration and deal registration.
Resources
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