AWS Partner Central
Manage and grow your AWS partnership—with everything you need to co-sell, drive revenue, and scale in one place
Powering your partnership with AWS
Manage and grow your AWS partnership in AWS Partner Central. Agentic capabilities, powered by Amazon Bedrock AgentCore, guide you through registration and onboarding to co-selling and deal acceleration, helping you unlock badging, benefits, and funding faster.
With APIs and integrations, connect your existing business systems directly to Partner Central, streamlining how you grow and scale with Amazon Web Services (AWS).
Discover collaboration opportunities, sell in AWS Marketplace, and co-sell with AWS and other Partners.
Benefits
Get selling support on every opportunity and keep deals progressing with insights, tailored recommendations, and resources to help you close. Collaborate with AWS sales teams and complementary Partners.
Create a go-to-market strategy, list solutions in AWS Marketplace, and generate demand with customizable marketing campaigns.
Access training, differentiate your business, and unlock program benefits designed to help you accelerate growth.
What you can do in Partner Central
Accelerate opportunities with AWS
Close deals faster—get your opportunities in front of AWS sellers, collaborate in real time, and connect with complementary Partners on multi-Partner deals. Every opportunity you share gets 24/7 agent support with real-time qualification, opportunity insights, next-step recommendations, and sales plays to help you build a stronger pipeline and accelerate time to revenue.
Differentiate and scale your business
Get personalized recommendations for programs and funding, like Marketing Development Funds (MDF) and the Migration Acceleration Program (MAP), and access go-to-market resources that help you accelerate customer outcomes and drive growth.
Drive demand for your solutions
Access Marketing Central to drive demand for your AWS offerings using customizable resources and marketing automation capabilities. Maximize your marketing impact with ready-to-use marketing campaign assets, digital courses, and personalized guidance from a virtual Partner Marketing Manager.
Sell in AWS Marketplace
Drive revenue by selling your software, data, and services solutions in AWS Marketplace. Get your AWS Marketplace listing live in minutes and access tools to streamline procurement and billing. Track performance with detailed analytics, manage your pipeline, and expand your reach to new AWS customers.
Explore automations and integrations
Access Partner Central capabilities directly within your tools and workflows. Expanded APIs and MCP streamline operations across co-sell, solution management, and funding requests—with agentic insights to help you move faster.
Get started
1. Sign in and register
Sign in to the console and complete AWS Partner Central registration to join the AWS Partner Network (APN).
2. Engage with Partner programs
Unlock program benefits, funding, and go-to-market resources designed to help you grow your business with AWS.
3. Co-sell with AWS
Collaborate with AWS sales teams and other Partners, sell software and services in AWS Marketplace, manage opportunities, and expand your reach.
4. Scale your AWS business
Integrate Partner Central with your business systems to boost efficiency and automate your workflows utilizing APIs or by working with third-party integrators.
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