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Partner Greenfield Program

Build a sustainable Greenfield business practice to activate and grow new customers with AWS

Overview

The Partner Greenfield Program (PGP) is designed to help Partners build and scale their AWS capabilities by establishing a dedicated Greenfield business practice. It provides a structured end-to-end approach and co-investment opportunity to drive predictable revenue growth and accelerate customer activation with multi-year strategic support from AWS.


With focused co-sell support and strategic investments in key priority areas, including Migration and Modernization, Generative AI, and Security, AWS provides Partners with enablement resources, tools, and funding to activate new customers effectively.

Explore program benefits and steps to get started below.

Benefits

Streamline your go-to-market strategy with expert guidance and structured enablement plans. Receive strategic support to develop point-of-entry solutions, access comprehensive marketing playbooks, and leverage pre-built campaign templates to accelerate and scale your Greenfield business practice. 

AWS-funded resources to develop your AWS practice, along with dedicated go-to-market funding and performance-based incentives to accelerate your business.

Collaborate with AWS Sales on shared opportunities. Become ACE eligible to receive AWS referrals and boost your co-sell recommendation score by participating in structured rhythm of business workshops—increasing your visibility for AWS opportunity matching and customer engagement.

Get started

1

Join the AWS Partner Network

Join the AWS Partner Network (APN) and enroll in the Services or Software Path.  

Become an AWS Partner

2

Review requirements

To be considered for the Partner Greenfield Program, your organization must have:

  • Executive sponsorship and commitment to AWS Greenfield as part of your growth strategy
  • Differentiated status in AWS Partner Central
  • AWS Specialization: For Services Partners: Migration Competency and either Security or Generative AI Competency. For Software Partners: Must be part of the AWS ISV Accelerate program.
  • Dedicated team with proven AWS Greenfield customer success

3

Apply to the Partner Greenfield Program

Once you've met the program requirements, submit this form to apply.

4

Unlock benefits

Upon acceptance to the program, you'll receive an onboarding package to guide you through your Greenfield journey. 

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