Diversity, Equity, and Inclusion Customer Stories

See how customers are advancing diversity, equity, and inclusion using AWS.

8PERCENT: A Korea-Based Startup in the AWS Women in Tech Series

The pioneering financial technology (FinTech) firm, 8PERCENT, launched in Korea in 2014 as a mid-interest rate, peer-to-peer lending platform to offer alternatives when only high and low interest rates were the norm. Building on Amazon Web Services (AWS), the company can process upwards of six million transfers per month, which translates to 500,000 applications per hour. The woman-founded startup has raised 28T KRW in loan application funds (roughly the equivalent of $23B USD). 8PERCENT aims to change the future for borrowers and investors and grow the wealth of Koreans with inclusive financial services.

Artificial Intelligence Art Exhibit’s Women-Led Team

An all-women team—Suchi Reddy, artist; Rachel Goslins, director of the Smithsonian's Arts and Industries Building (AIB); and Isolde Brielmaier, curator and cultural strategist—created a luminous, interactive sculpture commissioned by AWS and powered by AWS artificial intelligence (AI). Titled, me + you, the sculpture is on display at the AIB on the National Mall in Washington, DC and is complemented by an online, digital version of the sculpture. The AIB is temporarily reopening to celebrate the Smithsonian’s 175th anniversary with the special, 9-month FUTURES exhibit. The Fix This podcast team sat down with Reddy, Goslins, and Brielmaier.

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Portland State University Accelerates Student Degree Completion Using Machine Learning


of college students receive a degree within 6 years. PSU is looking to empower students and improve graduation success for its students by using ML.


of PSU students are transfer students. PSU developed an ML model from historical student data to inform transfer students on the quickest path forward.

“PSU’s commitment to putting students first demands that we employ the best information to ensure that we are using our resources most effectively in supporting students to achieve their educational goals. We’re really excited to test how ML can be an active component of that information landscape.”

Susan Jeffords, Provost and Vice President for Academic Affairs, PSU

Portland State University (PSU) is using machine learning (ML) to help students find the most effective pathways to graduation. By tracking the course history of successful graduates and presenting recommendations to current students, PSU can provide guardrails and best practices for a focused journey towards degree completion. The PSU and AWS Professional Services (AWS ProServe) team developed ML models that: use transfer students’ course histories to predict the best alignment for degree plans; alert students when they choose courses that deviate from their degree plan; and assist in capacity planning based on the paths of students currently enrolled.

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Diversity, Equity, and Inclusion: ADP on Making DEI a Priority Internally and in Its Products

Decade-Long Nasdaq and AWS Collaboration Scales New Heights as Women Leaders #BreakTheBias

In a recent Bloomberg Businessweek Podcast recorded just after International Women’s Day 2022, senior executives from Nasdaq and AWS discussed the landmark moment in Nasdaq’s cloud journey to build the next generation of cloud-enabled infrastructure for the world’s capital markets, running on AWS. The International Women’s Day theme for 2022 is #BreakTheBias.

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How Pinterest Worked with AWS to Create a New Way to Manage Data Access

AIH Tech Uses AWS to Bring an Inclusive Approach to Facial Recognition Apps

AIH Tech, a Toronto-based computer vision company, has set out to solve racial bias in facial recognition. Its goal of using AI to try to make the camera image qualities less impactful on facial recognition bias is heavily computational, which is why it chose to build on AWS.

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Girls Who Code Wants to Close the Tech Gender Gap

Girls Who Code Aims to Close the Tech Gender Gap

Girls Who Code, one of the largest international nonprofit organizations for girls, is on a mission to close the gender gap in entry-level tech jobs by 2030. It supports and guides girls, especially those of color, to step into tech roles. Dr. Tarika Barrett, chief executive officer at Girls Who Code, discusses what’s next for DEI in tech.

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Justice Through Code - The Big Idea

Women in Games Global Conference: A Fireside Chat

The nonprofit, Women in Games (WIGJ), helps women achieve their full potential in the games industry by working with ambassadors and partners to create a games industry, culture, and community free of gender discrimination and full of equal opportunity. Hear from UKIR sales lead for AWS Game Tech and advisory board member of the nonprofit organization, Women in Games (WIGJ), Sarah Calveley, who recently hosted a fireside chat at the WIGJ Global Conference.

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All Builders Welcome

At AWS, we believe that technology should be built in a way that’s diverse, equitable, and inclusive.

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