Sony Group on AWS
Powered by AWS solutions, Sony enriches the lives of hundreds of millions globally toward its purpose: to fill the world with emotion through creativity and technology.
Overview
Since its founding in 1946, Sony Group has reinvented itself through every major technological revolution. As a global enterprise, Sony Group needed to scale AI rapidly across platforms. Using AWS services like Amazon Bedrock AgentCore, Amazon Nova Forge and Amazon SageMaker Unified Studio, they built a sophisticated multi-platform, auto-scaling system driving operational excellence and expanding AI access organization-wide.
Sony Group leverages AWS to create emotionally resonant experiences for fans
In this keynote, John Kodera, Chief Digital Officer and Corporate Executive Officer of Sony Group Corporation, explains how Sony delivers emotionally resonant experiences by connecting fans with creators using AWS technology that harnesses data and AI.
Sony Group scales AI to 60K internal users globally
Sony Group built a generative AI platform using Amazon Bedrock and Amazon Bedrock AgentCore, scaling from zero to 60,000 users in two years with zero downtime. The multi-platform solution democratizes AI across global business units, driving operational efficiency and productivity improvements.
Sony Interactive Entertainment speeds deployments 5x with Amazon EKS
Sony Interactive Entertainment built a Unified Kubernetes Service on Amazon EKS, supporting 129+ million monthly active PlayStation users (as of September 30, 2025). The platform unified infrastructure across multiple consoles and global teams, migrating 400+ microservices with zero downtime while reducing operational costs by 60%.
About Sony Group
Sony Group is a multinational conglomerate headquartered in Japan with a diverse business portfolio that includes electronics, entertainment, gaming and imaging. Sony operates globally and is listed on the Tokyo Stock Exchange and New York Stock Exchange.
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