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IDC | AWS Marketplace Launch in India: Streamlining Enterprise Procurement and Amplifying Tech Success

AWS Marketplace will enable Indian enterprises to procure cloud solutions in INR with simplified tax compliance and local payment options. Learn how this transforms IT procurement.

As cloud marketplace spending in India accelerates toward US$15 billion by 2029, AWS is revolutionizing how Indian enterprises procure technology solutions. The launch of AWS Marketplace in India brings significant advantages for both buyers and sellers in the region.

Key Benefits for Indian Organizations:

  • Local Currency Support: Transact directly in Indian Rupees (INR)
  • Regulatory Compliance: GST-compliant invoicing and automated tax calculations
  • Flexible Payments: Support for local payment methods
  • Access to Innovation: Curated selection of India-based technology solutions
  • Streamlined Procurement: Reduce traditional 6-9 month procurement cycles
  • Local Partnership Options: Connect with India-based professional service providers

According to IDC research:

  • 100% of surveyed public cloud users now utilize cloud marketplaces
  • 80% plan to increase cloud marketplace spending in 2025
  • 40% of organizations direct 26-50% of cloud spending through marketplaces
Download the IDC report to learn:
  • How AWS Marketplace addresses key procurement challenges
  • Best practices for maximizing marketplace benefits
  • Selection criteria for choosing the right cloud marketplace
  • Strategic recommendations for both buyers and sellers

Download the IDC report

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IDC | AWS Marketplace Launch in India: Streamlining Enterprise Procurement and Amplifying Tech Success, October 2025, IDC #AP53841125. IDC and IDC Research are registered trademarks of IDC, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. IDC does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. IDC research publications consist of the opinions of IDC's research organization and should not be construed as statements of fact. IDC disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.