Amazon Seller Tools

Seller Assistant helps sellers launch, manage, and grow their businesses with ease. This agentic system works seamlessly throughout the entire selling experience. It starts by understanding each seller's unique business needs, then helps them navigate the complexities of selling by anticipating what they'll need next. It surfaces timely insights—including issues and opportunities—provides support when needed, takes actions on their behalf, so sellers can focus on innovation and growth. 

Seller Assistant generates product descriptions that require high standards for accuracy and completeness. To prevent hallucinations—critical when dealing with information that can involve customer safety or other risks—Seller Assistant is architected with a dual-large language model (LLM) approach where a generator and validator complement each other. Amazon Bedrock enables an iterative, experiment-driven approach to continuous evaluation, automated testing, and monitoring while effectively balancing performance, cost, and efficiency.

Creative Studio centralizes AI functionality with expert controls and guided prompts—helping advertisers of any skill level create, refine, and publish professional-quality assets directly to their Amazon Ads Console. Advertisers can also explore the AI gallery, experiment with emerging generation tools, or co-create with an AI agent to jumpstart their creative process.

Creative Agent, available in Creative Studio, is an agentic AI tool that identifies and researches challenges, opportunities, target audiences, and brand positioning. It creates streaming TV, video, and display-ready ads in just hours, with no outside production costs.

Creative Studio uses multiple models available in Amazon Bedrock to quickly create beautiful images and videos to help advertisers’ products stand out. It also leverages Amazon SageMaker Ground Truth to fine-tune the model to achieve the right balance across latency, cost and accuracy goals.

And Creative Agents utilizes multiple advanced AI models available in Amazon Bedrock to deliver optimal results, including Amazon Nova Reel.