Bynder Supports Fast, Secure Digital Asset Management Using Amazon Bedrock
Delivering similarity search functionality for more efficient campaigns
Digital asset management firm Bynder helps brands make the most out of their content. Being an Amazon Web Services (AWS) customer since day 2, says Roald Bankras, director of systems architecture, meant the company could create a robust platform accessible worldwide. Today, Bynder is exploring generative artificial intelligence (AI) and using Amazon Bedrock to deliver similarity search functionality. The result for customers is more efficient campaigns and greater content impact, with the assurance that data isn’t being used to train new models.
Using Amazon Bedrock with Titan Multimodal Embeddings, we were able to grow usage of our similarity search for our customers tremendously.
Roald Bankras
Director of Systems Architecture, BynderLeading Cloud Innovators in Europe
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