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Blue Avenir’s Next-Generation Lead Management Tech on AWS

“We’re taking part in the AWS Activate program, and as a company with a product that’s making use of generative AI, we highly employed Amazon SageMaker in our product development process.”

Philipp Aring
Head of Product, Blue Avenir

Blue Avenir works with the latest generative artificial intelligence (AI) technology to give businesses an edge in sales and marketing. Running entirely on Amazon Web Services (AWS) and using Amazon SageMaker, its blue.LEAD tool enhances lead generation and management by automating tasks and improving insight. Head of product Philipp Aring talks about the speed of development, stellar support, and range of services—including serverless, storage, and analytics—that made AWS a clear choice for Blue Avenir from the start.

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