Customer Stories / Automotive / Germany

2023
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AWS re:Invent 2023

How BMW Group Democratizes Data Insight Using Amazon QuickSight

Transparency is the key to insight, and BMW Group uses Amazon QuickSight so its teams can explore data fully and securely, making decisions that create the best outcomes and deliver most value to the business. Ruben Simon, product owner Cloud Data Hub, BMW AG, talks about using Amazon QuickSight within the company’s main data platform, the Cloud Data Hub. With business intelligence, teams across BMW can continue creating premium experiences for millions of drivers.

Learn more about how BMW Group continues to innovate on AWS

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This is why we integrate Amazon QuickSight into our data portal, the Cloud Data Hub—to get more transparency about what’s happening there and share the insights.”

Ruben Simon
Product Owner Cloud Data Hub, BMW AG

AWS Services Used

Amazon QuickSight

Amazon QuickSight powers data-driven organizations with unified business intelligence (BI) at hyperscale.

Learn more »

More BMW Group Customer Stories

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  • Germany

    How BMW Group uses AWS serverless analytics for a data-driven ecosystem

    Data drives BMW’s personalized customer experiences, connected mobility solutions, and analytical insights. This session walks through the journey of building BMW Group’s Cloud Data Hub. BMW Group’s technical lead, Simon Kern, dives deep into how the company is leveraging AWS serverless capabilities for delivering ETL functions on big data in a modularized, accessible, and repeatable fashion and provides insight into the next steps of the journey. The services used in BMW Group’s AWS architecture are discussed, including AWS Glue, Amazon Athena, Amazon SageMaker, and more.
    2020
  • Germany

    BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

    BMW Group uses AWS to process 10 TB of data daily from 1.2 million vehicles, create a voice-activated personal in-vehicle assistant, and derive real-time insights from vehicle and customer telemetry data. The organization, based in Germany, is a leading manufacturer of premium automobiles and motorcycles. BMW Group runs its Cloud Data Hub on AWS, using Amazon SageMaker to train models for predictive analysis.
    2020
  • United States

    BMW Group Uses Amazon SageMaker for Sustainable Mobility

    In this AWS re:Invent 2022 video, Marco Görgmaier, general manager “Data transformation & Artificial intelligence” at BMW Group, discusses how the company uses Amazon SageMaker geospatial capabilities to deliver sustainable mobility solutions around the globe.

    2023
  • Germany

    Bosch and BMW: The next generation of vehicle technologies

    learn how Bosch and BMW use vehicle data to accelerate innovation by processing data inside the vehicle and in the cloud.
    2022
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