Customer Stories / Automotive / Germany

2023
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AWS re:Invent 2023

How BMW Group Democratizes Data Insight Using Amazon QuickSight

Transparency is the key to insight, and BMW Group uses Amazon QuickSight so its teams can explore data fully and securely, making decisions that create the best outcomes and deliver most value to the business. Ruben Simon, product owner Cloud Data Hub, BMW AG, talks about using Amazon QuickSight within the company’s main data platform, the Cloud Data Hub. With business intelligence, teams across BMW can continue creating premium experiences for millions of drivers.

Learn more about how BMW Group continues to innovate on AWS

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This is why we integrate Amazon QuickSight into our data portal, the Cloud Data Hub—to get more transparency about what’s happening there and share the insights.”

Ruben Simon
Product Owner Cloud Data Hub, BMW AG

AWS Services Used

Amazon QuickSight

Amazon QuickSight powers data-driven organizations with unified business intelligence (BI) at hyperscale.

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More BMW Group Customer Stories

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  • Germany

    AWS Case Study: BMW

    The BMW Group is using AWS for its new connected-car application that collects sensor data from BMW 7 Series cars to give drivers dynamically updated map information. BMW Group is one of the leading manufacturers of premium cars and mobility services in the world, with brands such as Rolls Royce, BMW, and Mini. BMW built its new car-as-a-sensor (CARASSO) service in only six months using Amazon S3, Amazon SQS, Amazon DynamoDB, Amazon RDS, and AWS Elastic Beanstalk.
    2015
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