Mindtickle Cracks the Code to Smarter Selling Using Generative AI on AWS

In today’s fast-paced sales world, speed and precision are critical. For sales teams, every minute counts, and the ability to make quick, data-driven decisions can be the difference between closing a deal and losing one. This is where Mindtickle steps in. A leader in revenue enablement, Mindtickle is trusted by Fortune 500 companies to help sales and other go-to-market roles replicate success.

“Our mission is to empower sellers to be more productive, efficient, and consistent in their success,” says Sunil Chandra, chief of AI and VP of Engineering at Mindtickle. “Generative AI is transforming the sales landscape by delivering insights that enable faster and more informed decision-making.”

Mindtickle doesn’t just stop at providing insights. The company is utilizing its data storage, machine learning (ML) tools, and the advanced capabilities of Amazon Bedrock to transform the entire sales process with Mindtickle Copilot.

“AWS provides the backbone for our solutions,” adds Chandra. “With Amazon Bedrock, we can fine-tune language models using our own data to deliver tailored recommendations at scale while ensuring customer data remains secure.”

Mindtickle Copilot acts as a comprehensive real-time assistant for sellers, enabling them to navigate complex product portfolios, retrieve information instantly, and gain deep insights into their sales performance. Beyond simply answering basic queries, Copilot supports strategic decision-making by helping sellers understand prospect personas, craft effective engagement strategies, and validate whether they’re addressing the customer’s needs accurately.

This allows sellers to ask nuanced questions like they would in a conversation with a colleague, “How should I approach this deal?” or “Am I engaging in the right manner?”—empowering them to operate more strategically and consistently. Additionally, Mindtickle enhances productivity by summarizing call notes and pre-computing follow-up tasks. With action items clearly outlined and prioritized, sellers always know their next steps—ensuring no crucial detail is overlooked.

Beyond capabilities to help customers be more productive and efficient, generative AI is also transforming internal operations at Mindtickle. Using Amazon Q, a generative AI-powered assistant, Mindtickle is optimizing its product development lifecycle. Product managers can now create more detailed product requirement documents faster, freeing up time for market research and ideation. This streamlined approach accelerates the delivery of new features that align with evolving customer needs, making internal workflows more agile and responsive to changing market demands.

With AWS, Mindtickle combines speed and precision to deliver AI-driven insights that translate into real-world results. Not only is AI saving valuable time for Mindtickle customers, but it is impacting business goals including larger deal sizes, shorter sales cycles, and more closed-won business.

“With generative AI, we’re not just accelerating the process; we’re enhancing accuracy and optimizing every step for success,” says Chandra. The company envisions a future where AI doesn’t just respond to seller queries but anticipates needs—empowering sales teams to work smarter, faster, and more strategically.