Smarter Retail Insights with a ‘Human-Touch’

StarHub’s vision is to help all employees and customers to harness the power of generative AI in a way that empowers society and help others have more enriching lives. One of the new platforms that StarHub have developed to facilitate this vision is the ‘Smart Retail Platform’.

Built in partnership with the AWS Gen AI Innovation Centre, the ‘Smart Retail Platform’ uses generative AI to help retailers and landlords across Singapore combine and unlock the power of telecommunications and retail data and gain a richer understanding of their customers and user communities.

For example, by analysing customer movement patterns and footfall data in physical spaces the Smart Retail Platform can offer specific insights to enhance retail experiences and increase sales through targeted cross-selling, up-selling, and loyalty programs. The integration of data from StarHub, retailers and landlords also increases the richness, the usability and the monetisation of the insights provided.

As a critical infrastructure provider with millions of customers, security and data privacy are top of mind for StarHub. Partnering with AWS and using Amazon Bedrock gives StarHub the peace of mind needed to continue to accelerate the innovation cycle for customers with generative AI.