Exclusive London Casino Protects Personal Data and Enhances Luxury Experience Using AWS Wickr

Secure communication channels are critical in the gaming industry. Les A members expect their data to be kept private, and regulators expect robust security standards and tools that can mitigate the risk of data breaches to be implemented. Some of the business challenges Les A faced included a niche customer demographic that places emphasis on the timely delivery of personalized services and experiences to premium players. Les A also conducts extensive customer background checks, and gathers sensitive personal data that needs to be protected in order to meet regulatory requirements and build trust. Additionally, a General Data Protection Regulation (GDPR) compliance audit revealed personally identifiable information (PII) being exchanged with emails that remained in inbox folders for extended periods of time. And finally, employee use of consumer messaging apps was resulting in crossover between business and personal communications, leading to compliance issues and a loss of configuration control.

The Les A Data Security Team conducted an enterprise-wide risk assessment. As part of the evaluation they reviewed secure communication solutions, and chose Wickr for its advanced cryptographic protocols and flexible administrative controls.

Les A uses Wickr to facilitate secure messaging and file sharing between more than 200 employees across multiple departments, as well as external stakeholders with access to sensitive data. Wickr’s end-to-end encryption, and ephemeral messaging capabilities that include burn-on-read and expiration timers provide added protection for confidential information.

Les A also uses Wickr in coordination with facial recognition technology to accelerate the delivery of personalized service. A third-party solution scans the face of each player who enters the club, and cross-references those images with an internal database. Automated notifications are sent to Les A employees through Wickr when a VIP is identified, along with detail of that player's preferences and appropriate level of treatment so that serving staff, croupiers, and hosts can coordinate accordingly. John Diamond, director of IT at Les A, says, “The clients we cater to expect a high level of service; making a client wait whilst an employee logs into a computer to assist them no longer meets expectations.”