ticketmaster_Customer-Reference_Logo

Ticketmaster Case Study

2014

Ticketmaster is North America’s top online venue for ticket sales and distribution and one of the continent’s highest ranked e-commerce websites. In 2010, Ticketmaster merged with Live Nation Entertainment, and together with Live Nation’s website, Ticketmaster hosts more than 26 million unique visitors every month.

Recently, Ticketmaster partnered with MarketShare to develop a dynamic ticket pricing application called Pricemaster. MarketShare is an analytics company that empowers businesses to credibly measure and dramatically improve the return on their marketing investments. MarketShare has a track record of ground-breaking innovations in marketing analytics working with over half of the Fortune 50.

start a python tutorial

The Pricemaster team credits the AWS Cloud's ease of use, specifically that of Amazon Elastic MapReduce and Amazon RDS, with reducing its developers’ infrastructure management time by three hours per day—valuable hours the developers can now spend expanding the capabilities of the Pricemaster solution.

Why Amazon Web Services

The Pricemaster application is a web-based tool designed to optimize live event ticket pricing, improve yield management and generate incremental revenue. The tool takes a holistic approach to maximizing ticket revenue: it optimizes pre-sale and initial pricing all the way through dynamic pricing post on-sale.

However, before development could begin, MarketShare had to find an infrastructure that could support the application’s dual challenges: limited upfront capital and managing the fluctuating nature of analytic workloads.

After examining their options, MarketShare decided to power Pricemaster using Amazon Web Services (AWS). The AWS feature stack provides the scalability, usability, and on-demand pricing required to support the application’s intricate cluster architecture and complex MATLAB simulations. Pricemaster’s AWS environment includes four large and extra large Amazon Elastic Compute Cloud (Amazon EC2) instances supporting a variety of nodes. 

The pricing application’s Amazon EC2 instances are connected to a central database within Amazon Relational Database Service (Amazon RDS). In addition, Pricemaster’s AWS infrastructure includes Elastic Load Balancing for traffic distribution, Amazon SimpleDB for non-relational data storage, Amazon Elastic MapReduce (Amazon EMR) for large-scale data processing, as well as Amazon Simple Email Service (Amazon SES). The Pricemaster team monitors all of these resources with Amazon CloudWatch.

 

The Benefits

The Pricemaster team credits the AWS Cloud's ease of use, specifically that of Amazon Elastic MapReduce and Amazon RDS, with reducing its developers’ infrastructure management time by three hours per day—valuable hours the developers can now spend expanding the capabilities of the Pricemaster solution.

With AWS’s on-demand pricing, MarketShare also estimates that it reduces costs by over 80% annually, compared to fixed service costs. As the Pricemaster tool continues to grow, the company anticipates even further savings with Amazon Web Services.

MarketShare continues to expand its use of AWS for partners such as Ticketmaster saving time, money and providing a superior solution that is flexible, secure and scalable.

Ticketmaster Architecture Diagram 2
Ticketmaster Architecture Diagram 2

About Ticketmaster

Ticketmaster is North America’s top online venue for ticket sales and distribution and one of the continent’s highest ranked e-commerce websites.

Benefits of AWS

  • Reduced developer infrastructure-management time by three hours a day
  • Reduces costs by 80% annually

AWS Services Used

Amazon SES

Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails.

Learn more >>

Amazon Elastic MapReduce

Amazon EMR is the industry leading cloud-native big data platform, allowing teams to process vast amounts of data quickly, and cost-effectively at scale.

Learn more »

Amazon RDS)

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud.

Learn more >>

Amazon SimpleDB

Amazon SimpleDB is a highly available NoSQL data store that offloads the work of database administration.

Learn more >>


Get Started

Companies of all sizes across all industries are transforming their businesses every day using AWS. Contact our experts and start your own AWS Cloud journey today.