Tsuga takes BYOC observability to the next level

Observability has become one of the most expensive software categories, with costs scaling in lockstep with telemetry volumes. This creates a paradox: observability tools end up being used only by a handful of SRE or platform engineers, while the developers who need them most rarely use them day to day. This disconnect forces organizations to cut coverage or ration usage, undermining operational visibility and slowing incident response. On top of that, companies need to retain full control over their observability data to meet governance, privacy, and data sovereignty requirements.

From the start, Tsuga's goal was to let companies retain full ownership of their data. The startup chose a Bring Your Own Cloud (BYOC) model where the platform is deployed directly into the customer's cloud account, ensuring that observability data never leaves their environment. This approach addresses governance, privacy, and data sovereignty requirements while still delivering a fully managed experience.

The architecture relies on Amazon S3 for data ingestion, storage, and indexing. In observability, some latency is acceptable, but data loss is not. Amazon S3 handles continuous telemetry streams while guaranteeing high durability. Amazon EKS orchestrates workloads and dynamically scales processing capacity based on incoming volumes, supporting tens of terabytes of data per day in production. BYOC goes beyond storage: it is also a deliberate choice around network architecture and access control. Amazon VPC with dedicated subnets strictly isolates traffic within the customer's network environment.

Tsuga's ability to deploy a complete observability system in under two hours means the experience for customers is comparable to SaaS.

Le Monde, one of France's leading media groups, deployed Tsuga's solution under the leadership of Paul Laleu, CTO/CIO. Within three months, the results were significant: a 50% increase in observability adoption among development teams, a threefold expansion in monitored services and applications, a 30% reduction in mean time to detect incidents (MTTD), and a 50% reduction in mean time to resolve (MTTR). These improvements helped strengthen operational responsiveness and production reliability across the board.

Commercial expansion is a key priority for Tsuga, AWS speaks the same language and understands the observability challenges businesses face, which helps Tsuga make a stronger case. The startup continues to roll out its platform across new scopes and regions.