As generative AI transforms how software is built, sold, and consumed, ISVs and startups serving the financial services industry (FSI) are facing a major shift in the SaaS landscape.

This event brings together forward-looking AWS Partners to explore how agent-based software is disrupting traditional models—impacting everything from product architecture and compliance to pricing, packaging, and go-to-market (GTM) strategies. Attendees will engage directly with AWS leaders and peers in a collaborative session designed to advance agentic AI initiatives, shape AWS Marketplace and GTM strategies, and gain practical insights to accelerate their AI journey.

Event Goals

• Demystify AI-native GTM models: Understand how enterprise agents are redefining product and commercial strategies in FSI.
• Gain Partner Insights: Learn how FSI ISVs and agentic AI startups are evolving—overcoming challenges, driving growth, and planning ahead.
• Enable AWS Collaboration: Surface practical needs from partners to inform AWS Marketplace, AI service, and GTM roadmap priorities.
• Foster Meaningful Connections: Build relationships with fellow decision-makers and AI innovators facing similar challenges.