Business Guidance

AWS Activate benefits you might not know about

A guide to the lesser known AWS Activate benefits that can help your startup be more efficient in both cost and operations.

Applying for AWS Activate Credits: A step-by-step guide

Step by step instructions on how to submit and application for AWS credits

Everything you need to know about AWS Activate Credits

This is your one-stop shop for everything you need to know about AWS credits available through AWS Activate.

Defining your startup's target audience

From demographics to empathy, learn how to truly connect with your audience. Gain a competitive edge by uncovering the 'why' behind their purchasing decisions.

From vision to reality: creating a successful product roadmap

Create a succesful product roadmap with a process-driven framework. Learn practical tips and tricks to connect your high-level vision with actionable plans.

Customer-centric insights: how to find and listen to customers

Learn how to delight customers by working backwards from their needs. Gain insights through interviews and build mechanisms that meet their expectations.

Building a successful business: the importance of customer validation

Gain insights into market dynamics, adoption rates, and effective marketing strategies to meet your target audience's expectations.

Unlocking growth: scaling strategies for B2B startups

Unlock the secrets to scaling your B2B startup with AWS. Discover proven techniques and solutions for sustainable growth.

From MVP to success: strategies for effective product development

Accelerate your product development and growth with the principles of MVPs, sprints, and iterative processes. Master the art of building successful products.

Strategic growth: navigating stages for success

Get ready for success by understanding the different stages of growth. Create a roadmap for sustainable expansion to unlock your business's full potential.

Make your idea a success with a solid go-to-market strategy

Go-to-market strategy is the guide that will help you get your product into your target market.

Why focusing on customers is critical for startup success

Maintaining a focus on customers will ensure you are focusing on the thing that matters most, and will help you prioritise how you invest your time, money, and energy.

Data can be a startup’s greatest asset

Data is a critical asset for founders, and the more you can gather, the better you can understand your startup’s performance and future potential.

How to conquer bias and master the fundraising pitch

Elevate your pitching skills and raise capital effectively. Uncover the art of fundraising with expert tips on process, profile, and practice.

Fundraising by the numbers with Carta

Gain a competitive edge in fundraising, and learn about trends, valuation, dilution, and more. Empower your fundraising journey now.

What funding is best for my startup: bootstrap or venture capital?

Bootstrap or Venture Capital? Learn the differences and choose the right funding path for your startup's success. Get insights from a founder's perspective.

Fighting funding disparity with Amazon Catalytic Capital

Find out more about our efforts to address funding disparity through initiatives like Amazon Catalytic Capital, strategic partnerships, and access the State of Black Venture Report.

Tailoring your pitch: connecting with investors outside your market

Discover strategies to overcome market identification barriers when selling your startup to backers. Tailor your pitch and find the right investors.

This is not that MVP session

From racking gear to API efficiency: explore the transformation of technology and its impact on startups. Gain insights on building and iterating your product.

The startup MVP – why your minimum viable product offers the maximum value potential

The launch phase of a startup especially is a critical time, and how an idea is accepted by early customers can go a long way to determining its long-term prospects.

Ship your MVP in hours with AWS Amplify Studio

Simplify front-end web and mobile development with AWS Amplify Studio to speed the launch of your MVP. Configure backend capabilities and connect them seamlessly.

Putting your MVP on the path to success (webinar)

How do you get to market as quickly as possible before the money runs out? Watch this webinar to see how to successfully develop an MVP and propel your company on the path to success.

Maximizing AWS cost optimization: Tools & strategies

Manage and optimize your AWS costs. Explore strategies, tools, and practices to maintain a financially optimized cloud infrastructure.

How to prevent unexpected costs for startups while building with AWS

Follow these four recommendations to extend your startup's runway and create a long-term strategy for cost management.

Why every startup should set up a budget — and how AWS Budgets makes it easy.

Discover why every startup needs a budget and how AWS Budgets can help you track costs and optimize your AWS spend. Start maximizing your resources today.

Quick cost optimization strategies for early stage startups

Effective cost optimization strategies can be game-changing for early stage startups. Here's how to optimize spend and maximize value for your customers.

How startups can thrive in a challenging market

Building a startup can be challenging, but with the right support, technology tools, and mentorship, you can learn how to prove what's possible.

AWS cost management insights for startup growth

Get expert tips on managing AWS costs for your startup. Navigate cost transparency, set budgets, and optimize your infrastructure to maximize your success.

Navigating the AI investment frontier: strategies for success

Learn how venture capital intersects with generative AI. Learn how VCs identify promising genAI startups, shape investment strategies, and drive growth.

What’s next for startups: Aileen Lee of Cowboy Ventures

Aileen Lee, Founder & Managing Partner of Cowboy Ventures, gives a valuable perspective on how startup investments have evolved in the last two decades.

What’s next for startups: Charles Hudson of Precursor Ventures

Charles Hudson, Founder & Managing Partner of Precursor Ventures, gives key insights about the last decade and advice for founders building for the future.