Business Guidance

Defining Your Startup's Target Audience

From demographics to empathy, learn how to truly connect with your audience. Gain a competitive edge by uncovering the 'why' behind their purchasing decisions.

From Vision to Reality: Creating a Successful Product Roadmap

Create a succesful product roadmap with a process-driven framework. Learn practical tips and tricks to connect your high-level vision with actionable plans.

Customer-Centric Insights: How to Find and Listen to Customers

Learn how to delight customers by working backwards from their needs. Gain insights through interviews and build mechanisms that meet their expectations.

Building a Successful Business: The Importance of Customer Validation

Gain insights into market dynamics, adoption rates, and effective marketing strategies to meet your target audience's expectations.

Inside the Inaugural AWS Impact Accelerator Program for Black Founders

Get an inside look at what Impact Accelerator participants experience, and learn how to apply for the next Impact Accelerator Program.

AWS Launches $30 Million Impact Accelerator for Underrepresented Founders

Announcing the AWS Impact Accelerator! This new program provides cash and AWS credits for early stage startups led by Black, women, Latino, and LGBTQIA+ founders, as well as training, mentoring, and technical guidance.

8 Highlights from AWS Startup Day Miami you want to experience

AWS Startup Day Miami hosted inspiring talks, panels, and customer testimonials. Find out what you might have missed.

How to Conquer Bias and Master the Fundraising Pitch

Elevate your pitching skills and raise capital effectively. Uncover the art of fundraising with expert tips on process, profile, and practice.

AWS Cost Management Insights for Startup Growth

Get expert tips on managing AWS costs for your startup. Navigate cost transparency, set budgets, and optimize your infrastructure to maximize your success.

Maximizing AWS Cost Optimization: Tools & Strategies

Manage and optimize your AWS costs. Explore strategies, tools, and practices to maintain a financially optimized cloud infrastructure.

How to Prevent Unexpected Costs for Startups While Building with AWS

Follow these four recommendations to extend your startup's runway and create a long-term strategy for cost management.

Quick Cost Optimization Strategies for Early Stage Startups

Effective cost optimization strategies can be game-changing for early stage startups. Here's how to optimize spend and maximize value for your customers.

How startups can thrive in a challenging market

Building a startup can be challenging, but with the right support, technology tools, and mentorship, you can learn how to prove what's possible.

Fundraising by the Numbers with Carta

Gain a competitive edge in fundraising, and learn about trends, valuation, dilution, and more. Empower your fundraising journey now.

What Funding is Best for My Startup: Bootstrap or Venture Capital?

Bootstrap or Venture Capital? Learn the differences and choose the right funding path for your startup's success. Get insights from a founder's perspective.

This Is Not that MVP Session

From racking gear to API efficiency: explore the transformation of technology and its impact on startups. Gain insights on building and iterating your product.

From MVP to Success: Strategies for Effective Product Development

Accelerate your product development and growth with the principles of MVPs, sprints, and iterative processes. Master the art of building successful products.

Unlocking Growth: Scaling Strategies for B2B Startups

Unlock the secrets to scaling your B2B startup with AWS. Discover proven techniques and solutions for sustainable growth.

Strategic Growth: Navigating Stages for Success

Get ready for success by understanding the different stages of growth. Create a roadmap for sustainable expansion to unlock your business's full potential.