Insights

Expertise, insight, and experience to help you and your startup connect with customers and investors, establish credibility, and set yourself apart from competitors.

Advice and insights

What Amazon CTO Werner Vogels’ predictions for 2024 mean for startups

What Amazon CTO Werner Vogels’ predictions for 2024 mean for startups

For 2024, Werner’s predictions build on prior predictions, but also introduce new trends impacting opportunities for startups.

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Building a technical foundation as a non-technical founder

Building a technical foundation as a non-technical founder

Non-technical founders can build great technology companies. With the cloud becoming more accessible to all skill levels, you typically only need to know the basics to get started. The trick is to keep learning, cultivate strategic partnerships, and build on your technical foundation, regardless if you’re a beginner or a pro.

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What Amazon CTO Werner Vogels’ predictions for 2023 mean for startups

What Amazon CTO Werner Vogels’ predictions for 2023 mean for startups

Uncover the game-changing predictions of Amazon CTO Werner Vogels for 2023 and their impact on startups. Dive into the future of innovation now!

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Meet the tech alums leading the next generation of startups

Meet the tech alums leading the next generation of startups

From VCs to a vast talent network—learn how tech industry alums use their skills and connections to strike out on their own in the startup space.

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Power your fast-growing startup with specialist help from your AWS Partner Network Startup Program team. Meet them today!

Meet your AWS Partner team

Power your fast-growing startup with specialist help from your AWS Partner Network Startup Program team. Meet them today!

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Meet your AWS account team

Meet your AWS account team

Building on AWS? Meet your dedicated account team ready to support your journey. Discover how they can assist you in reaching your business goals.

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Ship Your MVP in Hours with AWS Amplify Studio

Ship Your MVP in Hours with AWS Amplify Studio

Simplify front-end web and mobile development with AWS Amplify Studio to speed the launch of your MVP. Configure backend capabilities and connect them seamlessly.

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Ten Mistakes Founders Make on AWS, and How to Avoid Them

Ten Mistakes Founders Make on AWS, and How to Avoid Them

Learn from the experts: Avoid the top 10 mistakes founders make on AWS. Save time, money, and stay focused on building your product.

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Powering Your Startup with AWS

Powering Your Startup with AWS

Start building your startup on a solid foundation with AWS. Leverage their services to reduce costs, focus on innovation, and secure your data.

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How Latino startup founders are advancing healthcare equity

How Latino startup founders are advancing healthcare equity

Advancing healthcare equity: Explore how Latino startup founders are leveraging AI to create an equitable and sustainable healthcare system.

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Automating Unstructured Data Processing with Amazon SageMaker

Automating Unstructured Data Processing with Amazon SageMaker

super.AI shows how to extract actionable information from unstructured data in ecommerce (e.g., images) to reduce costs, reduce errors, and deliver unique customer experiences.

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Women Founders: Are We There Yet?

Women Founders: Are We There Yet?

Discover the journey of ambitious women entrepreneurs as they redefine the startup landscape in innovation and technology at AWS Startup Day Women Founders.

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Andreessen Horowitz cofounder Ben Horowitz on the cloud, weathering economic turmoil, and building lasting relationships

Andreessen Horowitz cofounder Ben Horowitz on the cloud, weathering economic turmoil, and building lasting relationships

Ben Horowitz, co-founder of Andressen Horowitz, shares his insights on major shifts in the VC industry, earning customer trust, cash management, the cloud's impact, and more.

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Women's History Month

Meet three women who make startup journeys smoother

Meet three AWS Solutions Architects guiding entrepreneurs toward growth.

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Greylock’s Jerry Chen on the evolving role of the startup CFO

Greylock’s Jerry Chen on the evolving role of the startup CFO

Explore the evolving startup CFO role with Jerry Chen from Greylock Partners. Gain insights and strategies for navigating the changing financial landscape.

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Women founders Q&A – Learn how they’re impacting their communities, industries, and beyond

Women founders Q&A – Learn how they’re impacting their communities, industries, and beyond

Women@Startups is creating a space for learning, connection, and community while addressing inequities faced by women in the industry--and they're just getting started.

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Boundaries & Balance: Confessions of Female Founders & CEOs

Boundaries & Balance: Confessions of Female Founders & CEOs

Join us for a powerful discussion with female founders and CEOs as they share their insights on the challenges and triumphs in entrepreneurship.

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Overcoming criticism and imposter syndrome as a startup founder

Explore tips for startup founders on overcoming criticism and imposter syndrome. Gain insights into managing self-confidence and a positive startup culture.

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Why culture is critical to startup organizational growth

New research reports 86% of startup leaders say that workplace culture is vital to a startup's success. Read our report overview or download the full report today.

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Celebrating Black History Month

Fighting funding disparity with Amazon Catalytic Capital

Find out more about our efforts to address funding disparity through initiatives like Amazon Catalytic Capital, strategic partnerships, and access the State of Black Venture Report.

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14 reasons to fall in love with AWS Activate

14 reasons to fall in love with AWS Activate

Discover why startups adore AWS Activate. Access exclusive offers, expert guidance, and AWS resources to build, launch, and grow your business.

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Grow Your Startup with Free Tools and Resources from AWS Activate

Grow Your Startup with Free Tools and Resources from AWS Activate

Empower your startup with AWS Activate. Find out more about free tools and resources to turn your innovative ideas into a thriving business.

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What Amazon CTO Werner Vogels’ Predictions for 2022 Mean for Startups

What Amazon CTO Werner Vogels’ Predictions for 2022 Mean for Startups

Amazon CTO Werner Vogels shares his predictions for 2022 and how they will shape the startup ecosystem. Learn about the cloud technology developments and more.

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What Does It Mean to Be an AWS Admin at a Startup?

What Does It Mean to Be an AWS Admin at a Startup?

AWS admins balance their day-to-day while helping to establish good security hygiene and optimize costs.

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Why focusing on customers is critical for startup success

Why focusing on customers is critical for startup success

Maintaining a focus on customers will ensure you are focusing on the thing that matters most, and will help you prioritise how you invest your time, money, and energy.

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  The startup MVP – why your minimum viable product offers the maximum value potential

The startup MVP – why your minimum viable product offers the maximum value potential

The launch phase of a startup especially is a critical time, and how an idea is accepted by early customers can go a long way to determining its long-term prospects.

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Remote work helps founders recruit international talent, save on real estate costs, and gain global experience

Remote work helps founders recruit international talent, save on real estate costs, and gain global experience

Embracing remote cloud-based working delivers numerous benefits to workers and managers alike, reducing costs and expanding the pool of talent.

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Make your idea a success with a solid go-to-market strategy

Make your idea a success with a solid go-to-market strategy

Go-to-market strategy is the guide that will help you get your product into your target market.

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Black History Month

February is Black History Month in the U.S. and Canada. To honor the community’s longstanding contributions, and to promote Black creativity, innovation, and entrepreneurship, we are featuring Black founders and Black-owned startups for Black History Month 2024. Amazon is dedicated to supporting and creating inclusive experiences for employees, customers, and communities around the world. We hope you will join us this month—and every month—in celebrating Black culture and the individuals who make up a diverse, innovative, and history-making community.