AWS Partner Central adds Solution Matching Engine performance insights

Posted on: Oct 17, 2026

AWS Partner Central now gives AWS Partners more visibility into how the Solution Matching Engine (SME) contributes to their co-sell pipeline. The Solution Matching Engine performance section in Partner Analytics helps partners understand how SME performs for their company and AWS Marketplace listings.

Partners can view recommendations, SME-attributed opportunities, their share of AWS-originated opportunities, stall rate, and pipeline attributed to SME. They can filter by recommendation type or AWS Marketplace listing and explore top customer profiles by Region, industry, and segment. These insights help partners assess their visibility and decide where to improve their listings and opportunity information.

All partners eligible for APN Customer Engagements (ACE) can find the section on the Opportunity pipeline analysis page under Partner Analytics in AWS Partner Central. To learn more about SME and how to strengthen your visibility with AWS sellers, read Solution Matching Engine: Your Gateway to AWS Sellers.