Advertising & Marketing

AWS Advertising and Marketing Technology Competency Partners

Drive innovation and unlock greater business value with AWS Specialization Partners that have deep technical knowledge and proven customer success

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AWS Competency:

Customers can work with AWS Advertising and Marketing Technology Competency Partners to innovate faster, operate efficiently, and interoperate together across five critical solution areas for their advertising and marketing technology workloads. These include: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and Digital Customer Experience. AWS Advertising and Marketing Technology Competency Partners are differentiated and validated through AWS Solution Architects rigorous testing and use cases. They have proven themselves in the industry to follow AWS best practices, passed a high-bar technical review and have demonstrated customer success in these areas.

AWS Competency: The AWS Competency Partner Program is designed to identify, validate, and promote AWS Partners with demonstrated AWS technical expertise and proven customer success. The AWS Competency Partner Program has validated that the partners below have demonstrated they can help customers migrate applications and legacy infrastructure to AWS.

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Audience & Customer Data Management

Services and solutions that help customers create a complete view of audiences and consumers to drive insights, performance, and improved experiences. Partner offerings include those with specialized scaled Customer Data Platform (CDP) capabilities to more quickly bring together a 360-degree view of their customers with reduced heavy lifting.

Privacy-Enhanced Data Collaboration

Services and solutions that help brands, media publishers, and their partners interoperate and collaborate while protecting consumer data. This includes solutions to enable or enhance AWS Clean Rooms capabilities to support more easily collaborating in a secure data clean room.

Ad Intelligence & Measurement

Services and solutions that brands, media publishers, and their technology partners can leverage for the broadest machine learning and analytics capabilities. These partner solution offerings may help accelerate time to market for predictive analytics workloads and analyzing media for contextual signals that improve personalization, drive innovation in audience analysis, measurement, and campaign insights.

Ad Platforms

Services and solutions with the broadest selection of compute capabilities to help companies improve performance and optimize costs for advertising platforms that buy, serve, and measure trillions of ads at single-digit millisecond latency. Solutions that enable expanding into new markets, improving development velocity, and migrating high throughput workflows to the cloud.

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Additional Resources

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