Author: Daniel Kim

In the last few years, marketers have faced challenges due to changes in traditional analytics tracking, privacy regulations, and tracking limitations by browsers and operating systems. In this blog post, learn the importance of building greater ownership of customer data through zero-party and first-party data, as well as the potential for second-party data partnerships. The combined expertise of AWS and Slalom can help companies navigate this marketing transformation by providing purpose-built solutions and a strategic, customer-centric approach.