Author: Diptangshu Chakrabarty

As direct to customer (D2C) gains popularity among retailers, there’s an increasing need to mix online and offline experiences to improve customer engagements and sentiment. One such popular channel is popup stores. This post explores a Capgemini solution that uses Amazon Web Services (AWS) to help retailers engage with customers in a smart way. The solution leverages deep learning to enhance the customer experience through gamification and provides key insights and marketing leads to retailers.