AWS Partner Network (APN) Blog

Arte Merritt

Author: Arte Merritt

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What Do Consumers Really Think of Automated Customer Service?

Conversational AI solutions, like chatbots and interactive voice response systems (IVR), are a key component of enterprises’ customer service strategy. AWS recently ran a survey, through ESG, on consumers’ opinions of automated customer service solutions like chatbots and IVRs. Conversational AI solutions have come a long way from basic FAQ experiences, and while we see strong positive signals of consumer interest in automated solutions, there are still areas for improvement.