AWS Partner Network (APN) Blog
Author: Kishore Dhamodaran
Engaging Salesforce Customers with Bidirectional SMS Using AWS
Salesforce Event Relays enable bidirectional event flows between Salesforce and AWS through Amazon EventBridge. This opens up opportunities to build event-driven, near real-time applications, responding to feedback and outside triggers as they happen. In this post, we use the bidirectional integration to pass events from Salesforce to AWS to send SMS messages, and notify you when a user responds to your message. This is an event-driven architecture, leveraging Custom Platform Events in Salesforce.