Tag: Multi-Modal Architecture

Building a true Customer 360 requires gaining a comprehensive view of customer behavior and preferences by aggregating data from all of these sources, and more. With a single source of truth, a true Customer 360 delivers complete a real-time customer view to all parts of the organization—sales, marketing, service, support, etc. This consistent and contextual insight can help enterprises delight customers with personalized experience and timely offers through each touch point in the customer journey.