AWS Architecture Blog
Tag: RTB
How IPONWEB Adopted Spot Instances to Run their Real-time Bidding Workloads
IPONWEB is a global leader that builds programmatic, real-time advertising technology and infrastructure for some of the world’s biggest digital media buyers and sellers. The core of IPONWEB’s business is Real-time Bidding (RTB). IPONWEB’s platform processes, transmits, and auctions huge volumes of bid requests and bid responses in real time. They are then able to determine […]