Author: Jeff Barr

Amazon’s Customer Obsession leadership principle says: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Starting from the customer and working backwards means that we do not invent in a vacuum. Instead, we speak directly to our […]

SAP SAPPHIRE NOW 2019 takes place this week in Florida! Many of my AWS colleagues will be there, and they would love to talk to you. Today, I would like to share some customer success stories and give you a brief update on the work that we have been doing to make sure that AWS […]

AWS customers routinely store millions or billions of objects in individual Amazon Simple Storage Service (Amazon S3) buckets, taking advantage of S3’s scale, durability, low cost, security, and storage options. These customers store images, videos, log files, backups, and other mission-critical data, and use S3 as a crucial part of their data storage strategy. Batch […]

Trust is a wonderful thing, and is the basis for almost every business and personal relationship or transaction. In some cases, trust is built up over an extended period of time, reinforced with each successful transaction and seen as an integral part of the relationship. In other situations, there’s no time to accumulate trust and […]

Update (May 2020) – This post was originally published in April 2019 and accidentally unpublished earlier this year. We have re-reviewed it and republished it. Last year I showed you how to Use an AWS Transit Gateway to Simplify Your Network Architecture. As I said at the time: You can connect your existing VPCs, data […]

AWS DeepRacer is a 1/18th scale four-wheel drive car with a considerable amount of onboard hardware and software. Starting at re:Invent 2018 and continuing with the AWS Global Summits, you have the opportunity to get hands-on experience with a DeepRacer. At these events, you can train a model using reinforcement learning, and then race it […]

We announced Elastic Fabric Adapter (EFA) at re:Invent 2018 and made it available in preview form at the time. During the preview, AWS customers put EFA through its paces on a variety of tightly-coupled HPC workloads, providing us with valuable feedback and helping us to fine-tune the final product. Now Available Today I am happy […]

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. The AWS Region in Hong Kong SAR is now open and you can start using it today. The official name is Asia Pacific (Hong Kong) and the API name is ap-east-1. The AWS Asia Pacific (Hong Kong) Region is the […]