AWS News Blog

AWS Start-Up Challenge 2010 Finalists

Here are the finalists for this year’s AWS Start-Up Challenge. They have been invited to Silicon Valley for the finale on December 8th where they will compete for the grand prize of $50,000 in cash, $50,000 in AWS credits, and additional goodies such as a year of AWS Premium Support at no charge and some free consulting from the AWS team.

In alphabetical order:

Compass Labs

Compass Labs has a team of talented, accomplished individuals with strong expertise in Web and social media technologies, natural language processing, machine learning, artificial intelligence, data mining, and – not surprisingly – complex algorithms. Compass Labs is propelling a paradigm shift in people’s online experiences. To support our groundbreaking efforts, we have created an equally innovative organizational structure: flat, non-hierarchical, and designed for optimal collaboration.

Loggly is a cloud based logging service. Loggly provides a way to collect all the logs from your servers in one centralized location and then quickly search them with an intuitive user interface. Loggly makes it a snap to check up on your application and when things go bump in the night, figure out where things are breaking. It’s logging as a service!

Mediology DigitalEdition is a SaaS platform that enables print publishers to digitize their content, add interactivity to it and then distribute the content via web, mobile and e-reading platforms. The system achieves its massive scale for content digitization and delivery using event centric cloud computing services.

M-Dot‘s high speed transaction network provides real-time connectivity between Internet and mobile based technologies to in-store retail point of sale systems for the purpose of enabling real-time redemption of digital coupons and incentives. M-Dot’s open framework allows retailers and application providers to build applications, which through M-Dot’s API, can now connect to retail POS systems for real-time redemption and settlement.

TellApart provides a customer data platform, predictive customer analytics and marketing services to e-commerce companies. We are backed by Greylock Partners and top angel investors and are already working with some of the most well known names in online retail, companies like CafePress,, Hayneedle and many others.

Yottaa makes web sites faster. Based on our cloud service platform, Yottaa enables web site owners to assess, monitor and optimize their web performance. Open and free, give it a try.

Zoombu is a travel search engine that helps you to find the best door-to-door route from your home to destination by searching thousands of routes across multiple modes of transport (flights, trains, ferries, coaches, car hire, private taxis and more) Zoombu brings together prices and schedules from hundreds of sites, saving users hours of time. Founded in 2008, Zoombu participated in Seedcamp, was voted ‘Best Travel Start-up’ in 2009 and shortlisted for Innovative Business of the Year 2010 in the UK Startups Awards.

Congratulations to all of the finalists!



Modified 01/05/2021 – In an effort to ensure a great experience, expired links in this post have been updated or removed from the original post.
Jeff Barr

Jeff Barr

Jeff Barr is Chief Evangelist for AWS. He started this blog in 2004 and has been writing posts just about non-stop ever since.