AWS News Blog

Amazon Connect

New for Amazon Connect: Voice ID, Wisdom, and Outbound Communications

During the AWS re:Invent conference last year, I wrote about new capabilities added to Amazon Connect. Today, I am happy to announce the general availability of two of these capabilities, Voice ID and Wisdom, and the launch of a new one. High-volume outbound communications allows, as the name implies, the initiation and management of outbound […]

Amazon QuickSight Q – Business Intelligence Using Natural Language Questions

Making sense of business data so that you can get value out of it is worthwhile yet still challenging. Even though the term Business Intelligence (BI) has been around since the mid-1800s (according to Wikipedia) adoption of contemporary BI tools within enterprises is still fairly low. Amazon QuickSight was designed to make it easier for […]

AWS Cloud Builders – Career Transformation & Personal Growth

Long-time readers of this blog know that I firmly believe in the power of education to improve lives. AWS Training and Certification equips people and organizations around the world with cloud computing education to build and validate cloud computing skills. With demand for cloud skills and experience at an all-time high, there’s never been a […]

New for AWS Distro for OpenTelemetry – Tracing Support is Now Generally Available

Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability […]

Scaling Ad Verification with Machine Learning and AWS Inferentia

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon […]

Amazon MSK Connect logo

Introducing Amazon MSK Connect – Stream Data to and from Your Apache Kafka Clusters Using Managed Connectors

March 14, 2023: There is now an example of how to use the Debezium MySQL connector plugin with a MySQL-compatible Amazon Aurora database as the source in the MSK documentation. November 10, 2022: Post updated to include some clarifications on how to better set up Debezium using MSK Connect. Apache Kafka is an open-source platform […]