AWS News Blog

Zooming in on Innovation

Voiced by Polly

Innovation is what the industry is all about, and I am always amazed at the creative people I meet. Last November I spoke to Amazon Camp in Toronto, and after the presentation one developer stuck around for a few minutes. Id like to show you a site that I built. He proceeded to show me a beta version of, which was simply amazing.

Zoomii just launched! Check it out for yourself: especially the user interface. Zoom in and out, pan around, and try clicking on the arrows in the headers of each book shelf. Chris Thiessen wrote this to resemble a physical book store, and even displays book images in a manner that shows their size in relation to the books next to them.

All this thanks to the power of Web Services: imagine trying to accomplish this in the bad old days of JavaScript feeds. Chris told me I’m pretty sure I wouldn’t even have tried to build Zoomii without Amazon EC2 and Amazon S3; it would have looked too expensive, too daunting. And, of course, Zoomii couldn’t exist without access to a dataset like that. It looks like Amazon is growing a good business with its web services, but it’s providing far more value than it captures–you changed the equation for a lot startups and other projects.

Thanks Chris! Im certain that others will find your site as engaging as I do.

You can read more about Zoomii in detail in Chriss blog at

— Mike

Modified 6/2/2022 – In an effort to ensure a great experience, non-working links and images in this post have been updated or removed from the original post.
Jeff Barr

Jeff Barr

Jeff Barr is Chief Evangelist for AWS. He started this blog in 2004 and has been writing posts just about non-stop ever since.