AWS recognized as a Strong Performer in The Forrester Wave: Augmented Business Intelligence Platforms, Q2 2023

AWS has been named a Strong Performer in the Forrester Wave’s 27-criterion evaluation of augmented business intelligence (BI) platforms providers for Q2 2023. Forrester evaluated 14 providers for their core BI features, ease of integration with machine learning, conversational UI, ease of use, and flexibility.

Amazon QuickSight emerging as a Strong Performer validates for us our approach of understanding and addressing customer challenges to enable them to reinvent BI and deliver insights at scale.

According to Forrester’s Data And Analytics Survey, 2022, 91% of data and analytics decision-makers at firms with an advanced level of insights-driven business maturity reported adopting augmented BI. QuickSight drives augmented BI by using machine learning to help you uncover hidden insights and trends in your data, identify key drivers, and forecast business metrics. You can consume these insights using natural language query (NLQ) and natural language narratives embedded in dashboards. Its advanced analytic features such as forecasting, anomaly detection, and ability to ask “why” questions enable you to deepen your data exploration.

Generative BI capabilities of Amazon Q in QuickSight enable users to build, discover, and share actionable insights and narratives in seconds using intuitive natural language experiences.

Analysts can quickly build visuals, build calculations, and refine visuals using natural language. With QuickSight, business users no longer have to wait for BI teams to update the data and dashboards for every new question. Business users can quickly consume key insights and trends through built-in at-a-glance natural language summaries with AI insights. Data stories in Amazon Q help users generate compelling, interactive, and customizable narratives using natural language prompts.

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You can access a complimentary copy of the full report and dive deep into the strengths and advantages offered by QuickSight and how it is a top choice for augmented BI.

About the authors

Jose Kunnackal is Director of Product Management for Amazon QuickSight, AWS’ cloud-native, fully managed BI service. Jose started his career with Motorola, writing software for telecom and first responder systems. Later he was Director of Engineering at Trilibis Mobile, where he built a SaaS mobile web platform using AWS services. Jose is excited by the potential of cloud technologies to help customers make the most of their data.

Bharat Badrinath is the head of product marketing for Amazon QuickSight, Amazon Web Service’s cloud-native, fully managed BI service.