Category: Artificial Intelligence

Introduction Every customer interaction leaves digital traces that reveal preferences and needs. While businesses collect vast amounts of customer data, most struggle to move beyond basic personalization to understand the ‘why’ behind customer behavior. The key challenge isn’t gathering data—it’s converting these signals into real-time, actionable insights. Whether in retail, airlines, telecom, or entertainment, companies […]

Introduction  Contact center leaders face an increasingly complex challenge: customers expect instant, personalized service across every channel, while human agents juggle multiple systems, knowledge bases, and workflows to resolve issues. Traditional approaches – building custom integrations for each system, training agents on dozens of applications, and manually updating customer records – are time-consuming, expensive, and […]

Toyota Insurance Management Solutions (Toyota Insurance) is a technology-driven insurance agency serving predominantly Toyota vehicle owners across North America. As a forward-thinking organization, Toyota Insurance continuously seeks innovative ways to enhance customer experience while maintaining operational efficiency. Back in February 2025, Toyota Insurance faced a critical decision: their SaaS-based web chat solution for Toyota Auto […]

1. Introduction Amazon Connect Email delivers built-in capabilities to prioritize, assign, and automate customer service email resolution within Amazon Connect’s unified omni-channel contact center platform. Organizations can manage email interactions alongside voice and chat, route emails based on customer attributes and content, and maintain interaction history within customer profiles. This blog describes how to add […]

Introduction As one of the UK’s leading financial institutions, NatWest Group delivers a wide range of banking services across retail, commercial, and private banking sectors. The bank faced a significant challenge in modernising their contact center operations from their existing legacy platform, in managing their Natural Language Call Steering (NLCS) engine, which needed to process […]

Overview Many large enterprises struggle with IT support inefficiencies where service desks are overwhelmed by high volumes of basic requests that employees could resolve through self-service options. This creates longer wait times for employees and prevents IT staff from focusing on complex technical issues. A leading international financial services organization, with $1.46 trillion in assets […]

6/3/2025 update: The following sessions switched time slots, “Elevate your outbound communications with Amazon Connect data foundation” and “Unifying customer engagement: From siloed systems to intelligent omnichannel.” The schedule below contains the up-to-date session information. The customer experience landscape has entered a new era of transformation, where generative AI and intelligent automation are no longer […]

Agents are critical components of any contact center, and it is essential for organisations to provide them with the right tools for success. By supporting agents effectively, companies not only improve the agent experience but also enhance the end-customer experience. To address this need, Amazon Connect offers Amazon Q in Connect, a generative AI assistant […]

As financial institutions continue to embrace digital transformation, the reliance on traditional phone interactions to engage with corporate clients remains prevalent. For instance, in many countries, regulations mandate that banks confirm transaction details with their clients via phone (“affirmations”). The banks must also record these calls for future audits for compliance and quality assurance. These […]

Amazon Connect now delivers first-party AI across all channels, featuring ongoing support for future AI capabilities with pricing that remains tied only to your underlying channel usage rather than AI consumption.